正文

第二章 互聯(lián)網(wǎng)造就強勢顧客(6)

顧客利益代言:告別拉關(guān)系、打廣告的高成本營銷 作者:(美)格倫·厄本


[6]Jupiter Research,“Internet Travel”June 2003

[7]2004 TNS Plog American Traveler Survey

[8]2004 TNS Plog American Traveler Survey

[9]Automotive News,May 24,2004,p25

[10]參考JD Power and Associates,November 8,2004。

[11]JDPower,“2002 New AutoshopperCom Study”(JD Power,West Lake Village,CA),October 2002

[12]由于數(shù)據(jù)獲取方法存在著差異,所以就表2—4中由JD Power 所調(diào)研的數(shù)據(jù)而言,2000年和2001年的數(shù)據(jù)與2004年的數(shù)據(jù)不具有可比性。

[13]Maney,Kevin“The economy according to eBay,”USATodaycom,https://wwwusatodaycom/money/industries/retail/20031229ebaycover_xhtm December 2003

[14]“Four Nation Survey Shows Widespread but Different Levels of Internet Use for Health Purposes”Health Care News,v2,No11 (May 2002)Harris Interactive,2002

[15]“Four Nation Survey Shows Widespread but Different Levels of Internet Use for Health Purposes”Health Care News,v2,No11 (May 2002)Harris Interactive,2002

[16]“Four Nation Survey Shows Widespread but Different Levels of Internet Use for Health Purposes”Health Care News,v2,No11 (May 2002)Harris Interactive,2002

[17]Manhattan Research,Cybercitizen Health,vol 2,2002

[18]這是在美國食品藥品管理局(FDA)對250位普通的實踐人員和250位專家所進行的一項研究中得出的結(jié)論(Ad Age,January 20,2003,p6)。


上一章目錄下一章

Copyright ? 讀書網(wǎng) m.ranfinancial.com 2005-2020, All Rights Reserved.
鄂ICP備15019699號 鄂公網(wǎng)安備 42010302001612號