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第4章 身份特征維度管理的失敗者(12)

公司的靈魂:如何管理你公司的身份特征 作者:(法)哈米德·布?;?/span>


[23]貝塔斯曼集團(tuán)曾經(jīng)因?yàn)槿R因哈德?莫恩的父親海因里希?莫恩(Heinrich Mohn)是虔誠的基督教徒而被納粹黨強(qiáng)行關(guān)閉。它在居特斯洛的設(shè)備1945年被英國航空公司強(qiáng)行接管。

[24]The Wall Street Journal,July 30,2002:“History Lesson:Battle for the Soul of Bertelsmann Led to CEO Ouster ”

[25]Source:www bertelsmann com

[26]From the Economist,November 7,1998:“Reinhard Mohn developed the doctrine after observing American Business The bosses of Bertelsmann s divisions have accordingly been encouraged to operate as independent entrepreneurs,with their eyes fixed on their own profitability,not that of the company as a whole ”

[27]The Wall Street Journal,July 30,2002:“History Lesson:Battle for the Soul of Bertelsmann Led to CEO Ouster ”

[28]The Wall Street Journal,July 30,2002:Ibid

[29]The New York Times,September 3,2000:“Not Quite All American,Bertelsmann Is Big on U S ”

[30]The Australian Financial Review,May 8,2000:“The Other Wunderkinder ”

[31]The Wall Street Journal,F(xiàn)ebruary 6,1997:“The Morgan Stanley/Dean Witter Merger:Conflicts of Cultures Could Occur ”

[32]《華爾街日報(bào)》2001年1月25日提到了這個(gè)非正式協(xié)議,但是帕塞爾和麥克都對(duì)此表示否認(rèn)。

[33]Financial Times,January 7,2006:“Mack Brings Back Morgan Stanley Veteran ”

[34]Dow Jones International News,Janusry 11,2006:“The New York investment banking giant has used the MWD symbol since Chicagobased Dean Witter acquired it in 1997 Veteran bankers have persisted in using MS as internal shorthand,and asked new Chief Executive Officer John Mack shortly after he arrived in July to change the ticker symbol,according to company insiders ”

[35]分析師中比較常見的觀點(diǎn)就是零售的經(jīng)紀(jì)業(yè)務(wù)和信用卡業(yè)務(wù)主要來自原來的添惠公司,它們是投資銀行業(yè)務(wù)的負(fù)擔(dān),應(yīng)該全部售出。


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