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第三節(jié) 故事激發(fā)市場(chǎng)潛力(4)

故事?tīng)I(yíng)銷 作者:李光斗


But diamonds are a girl's best friend

但鉆石是女孩最好的朋友

A kiss may be grand but it won't pay the rental on your humble flat, or help you at the automat

一個(gè)吻也許很重要,但它不能支付你簡(jiǎn)陋公寓的租金或在售貨機(jī)前幫上忙

Men grow cold as girls grow old

男人變得冷酷當(dāng)女孩變老

And we all lose our charms in the end

并且我們最終將失去魅力

But square-cut or pear-shaped

(變得)干癟(square-cut直角切,意失去曲線 )或肥胖(女性肥胖呈梨形)

These rocks don't lose their shape

這種石頭不會(huì)改變形狀

Diamonds are a girl's best friend

鉆石是女孩最好的朋友

Tiffany's ... Cartier ... Black Star, Frost Gorham

Talk to me, Harry Winston, tell me all about it!

(Tiffany's,Cartier,Black Star,F(xiàn)rost Gorham,Harry Winston都是珠寶品牌)

There may come a time when a lass needs a lawyer

也許有時(shí)情婦需要一個(gè)律師

But diamonds are a girl's best friend

但鉆石是女孩最好的朋友

There may come a time when a hard-boiled employer thinks you're awful nice

也許有時(shí)當(dāng)一個(gè)無(wú)情的老板覺(jué)得你特別挑剔

But get that ice or else no dice

那就要冷靜否則就沒(méi)有骰子

He's your guy when stocks are high

當(dāng)股票(指女孩)價(jià)高時(shí)他是你的人

But beware when they start to descend

但小心當(dāng)他們跌價(jià)時(shí)

It's then that those louses go back to their spouses

那時(shí)這些虱子就溜回他們配偶的身邊

Diamonds are a girl's best friend

鉆石是女孩最好的朋友

I've heard of affairs that are strictly platonic

我曾聽(tīng)說(shuō)戀愛(ài)是嚴(yán)格意義上柏拉圖式的

But diamonds are a girl's best friend

但鉆石是女孩最好的朋友

And I think affairs that you must keep liaisonic are better bets if little pets get big baggettes

我覺(jué)得你必須時(shí)時(shí)關(guān)注的戀愛(ài)是個(gè)好賭注,要是小寵物們(從中能)得到大袋收獲

Time rolls on and youth is gone

時(shí)間逝去青春不再

And you can't straighten up when you bend

當(dāng)你曲身就不能再直起來(lái)

But stiff back or stiff knees

而只有僵直的背或僵直的膝蓋

You stand straight at Tiffany's

你直面著Tiffany's

Diamonds, diamonds

鉆石,鉆石

I don't mean rhinestones

我不是指人造的那種

But diamonds are a girl's best, best friend

但鉆石是女孩最好的朋友

故事的經(jīng)濟(jì)價(jià)值首先在于他的廣泛適用性,好的故事都在訴說(shuō)人性中的本真,是人所共有的。如鉆石說(shuō)的愛(ài)情故事,無(wú)論窮人還是富人,都同樣需要愛(ài)情,所有的愛(ài)情都同樣偉大。這個(gè)故事讓鉆石從非必需品變成必須品,這個(gè)故事打開(kāi)的,是一個(gè)由每一個(gè)消費(fèi)者構(gòu)成的巨大市場(chǎng),獲得的是數(shù)以億計(jì)的財(cái)富。


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