Unit 1 Exhibition Services Listening Planning a Trade Show Speaking Calling a New Customer to Attend the Exhibition Reading Text A Types of Meetings, Conventions and Expositions Text B Meeting Planning Unit 2 Food and Tourism Listening American Cuisine Speaking Healthy Food Reading Text A \"Slow Food\" Association Text B Wine Culture in Rural Areas Unit 3 Medical Tourism Destinations Listening Knowing a Tour Guide Speaking Types of Tourism Reading Text A Macau: A Destination for Medical Tourism Text B Macau's Medical Tourism Competitors Unit 4 Tourism Transportation Listening Rail Travel Speaking Making Travel Preparations Reading Text A Tourism Transport, Technology and Carbon Dioxide Emissions Text B The Effects of Airfares and Foreign Exchange Rates on Global Tourism Unit 5 Tourism Demands Listening Customer Expectations Speaking Why People Travel Reading Text A Customer Needs, Wants and Demands Text B Forecasting Tourism Demand Using Consumer Expectations Unit 6 Tourism and Hospitality Management Listening Hospitality Embracing Green Speaking Sense of Service Reading Text A Trends for Hospitality Industry Text B Franchising in China's Hotel Industry Unit 7 Tourism Marketing Listening Marketing's Future Speaking Discussing the Itinerary Reading Text A Future Research Directions in Tourism Marketing Text B Conceptualization of Industrial Tourism Unit 8 Customer Satisfaction Listening Customer Involvement Speaking Soliciting Comments and Suggestions Reading Text A Customer Service and Snowsport Tourism in Australia Text B The Impact of SSTs on Destination Image and Customer Delight Unit 9 Carbon Emissions and Tourism Listening The Negative Impacts Speaking Carbon Emission and Carbon Footprint Reading Text A The Air Has Been Cleaner Because of Global Lockdowns Text B Future of Tourism We Should Create Unit 10 Digital Skills and Tourism Listening Digitization Era Speaking Blackbox Technology in Beijing Winter Olympic Village Reading Text A Digital Skills Gaps in Tourism and Hospitality Companies Text B Digital Skills Policy Development on a European Level Glossary
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