商務(wù)漢語綜合教程（微觀篇）

　　“知行？經(jīng)濟(jì)漢語系列教材”是學(xué)歷留學(xué)生從基礎(chǔ)漢語學(xué)習(xí)轉(zhuǎn)向商務(wù)及金融類專業(yè)學(xué)習(xí)的橋梁，同時(shí)也是高級漢語進(jìn)修生和外籍從業(yè)人員結(jié)合自身實(shí)際工作需求進(jìn)一步提高漢語綜合運(yùn)用能力的良好媒介。本系列教材共 7 冊：《商務(wù)漢語綜合教程》、（宏觀篇、微觀篇）、《金融漢語綜合教程》（上、下）、《商務(wù)漢語聽說教程》、《商務(wù)漢語寫作教程》、《中國商務(wù)文化教程》，內(nèi)容涉及商務(wù)和金融領(lǐng)域常見話題。教材力求將“知識、能力、素質(zhì)三位一體”的頂層設(shè)計(jì)目標(biāo)具體化并落到實(shí)處，大綱項(xiàng)目、教材內(nèi)容、體例設(shè)計(jì)力求體現(xiàn)多項(xiàng)知識能力和素質(zhì)指標(biāo)的培養(yǎng)要求。知識方面強(qiáng)調(diào)商務(wù)漢語知識、經(jīng)貿(mào)專業(yè)知識，能力方面重點(diǎn)突出商務(wù)漢語聽說讀寫分項(xiàng)能力、運(yùn)用漢語處理商務(wù)業(yè)務(wù)的綜合能力以及跨文化交際能力。此外還兼及團(tuán)隊(duì)協(xié)作精神、國際化視野等素質(zhì)的培養(yǎng)。本教材為系列中的《商務(wù)漢語綜合教程》（微觀篇）分冊，全書以能力大綱為核心；以話題大綱為內(nèi)容范圍，輔以語言知識、專業(yè)知識、社會知識等多維線索；以仿真任務(wù)作為學(xué)習(xí)者演練和鞏固能力項(xiàng)目的實(shí)踐機(jī)會。全書8個(gè)單元，16課。能力方面，本分冊聚焦商業(yè)信息的表達(dá)能力，將商業(yè)信息的表達(dá)能力細(xì)分為“介紹—說明—調(diào)查—研究”四類，進(jìn)一步細(xì)化出各單元的能力項(xiàng)目以及各課的“微”能力點(diǎn)。話題方面，側(cè)重微觀經(jīng)濟(jì)學(xué)角度，主要涉及企業(yè)的對外經(jīng)營和內(nèi)部管理兩大板塊。“Step into Practice： Chinese for Economics Series” serves as a bridge for international students to switch from basic Chinese learning to business and finance majors， and also a good medium for advanced students of Chinese and foreign practitioners to further improve their comprehensive Chinese application ability according to their actual work needs.This series consists of 7 books： Chinese for Commerce： Comprehensive Course （1 & 2）， Chinese for Finance： Comprehensive Course （1 & 2）， Chinese for Commerce： Listening and Speaking， Chinese for Commerce： Writing and Chinese for Commerce： Culture， covering common topics in the fields of business and finance.The textbook strives to make the top-level goal of “integrating knowledge， ability and quality” concrete and put into practice， and make the outline project， content and style design reflect the training requirements of multiple knowledge abilities and quality indicators. In terms of knowledge， this book emphasizes business Chinese and economic and trade expertise， while in terms of ability， emphasis is placed on business Chinese listening， speaking， reading and writing， comprehensive ability to use Chinese to deal with real business issues and cross-cultural communication ability. In addition， it also helps to cultivate teamwork spirit and international visionThis textbook， Chinese for Commerce： Comprehensive Course II， belongs to the “Step into Practice： Chinese for Economics Series”. The whole book takes the ability outline as the core， the topic outline as the content scope supplemented by language knowledge， professional knowledge， social knowledge and other multi-dimensional clues， and simulation tasks as practical opportunities for learners to practice and consolidate their ability. It consists of 8 units， 16 lessons. In terms of the ability acquired， this volume focuses on the expression ability of business information， which is subdivided into four categories of “introduction - explanation - investigation - research”， and further details the ability items of each unit and the “micro” ability points of each lesson. In terms of the topics involved， it focuses on the perspective of microeconomics， mainly including the external operation and internal management of enterprises.

　　總主編：翟宜疆 本冊主編：段沫翟宜疆上海交通大學(xué)人文學(xué)院副教授，碩士生導(dǎo)師，曾任德國海德堡大學(xué)孔子學(xué)院中方院長。主要研究方為漢語國際教育，比較漢字學(xué)。出版教材《21世紀(jì)對外漢語教材》等。段沫語言學(xué)及應(yīng)用語言學(xué)博士，上海交通大學(xué)人文學(xué)院教師。長期講授商務(wù)漢語類課程，曾獲校級教學(xué)比賽二等獎、院級教學(xué)比賽一等獎。主持完成校級教研項(xiàng)目4項(xiàng)、校級教材項(xiàng)目1項(xiàng)。發(fā)表商務(wù)漢語教學(xué)、任務(wù)型教學(xué)相關(guān)論文多篇。Chief Author： Zhai YijiangChief Author of This Volume： Duan MoZhai Yijiang is an associate professor and Master candidates’ supervisor of the School of Humanities at Shanghai Jiao Tong University， and was the Chinese director of the Confucius Institute at Heidelberg University in Germany. His main research focuses on teaching Chinese to speakers of other languages and comparative Chinese characterology. He has published textbooks such as the A 21st Century Course of Chinese as a Foreign Language.Duan Mo is a PhD in Linguistics and Applied Linguistics， and teacher at the School of Humanities， Shanghai Jiao Tong University. She has been teaching business Chinese courses for a long time and has won the second prize of school-level teaching competition and the first prize of college-level teaching competition. She has presided over four school-level teaching and research projects and one school-level teaching material project， and has published many papers on business Chinese teaching and task-based teaching.