跨境電子商務專業(yè)英語

定　價：￥54.80

作　者：	向曉嵐，肖璟，宋璐
出版社：	清華大學出版社
叢編項：	新時代跨境電子商務創(chuàng)新與實踐系列教材
標　簽：	暫缺

購買這本書可以去

ISBN：	9787302628453	出版時間：	2023-03-01	包裝：	平裝
開本：	16開	頁數(shù)：	206	字數(shù)：

內(nèi)容簡介

　　本書詳細介紹跨境電子商務運營的操作流程，內(nèi)容緊密圍繞跨境電子商務平臺的操作運營，系統(tǒng)講解各大跨境電子商務平臺的特點，以及使用英語在跨境電子商務平臺進行賬戶注冊、后臺設置、選品、引流、采購和發(fā)貨、訂單處理、客戶服務、規(guī)避常見風險等知識，并通過案例詳細解讀運營過程中的各種實操流程。本書旨在幫助讀者快速理解常用的跨境電子商務平臺的英語術(shù)語和背景知識，并熟練掌握跨境電子商務平臺的運營技巧，針對性強，方法實用，具有易學、易懂、易落地執(zhí)行的特點，是跨境電子商務賣家不可或缺的英語操作用書。本書可作為高等學校國際貿(mào)易、商務英語、電子商務等相關(guān)專業(yè)的教材，也可作為傳統(tǒng)外貿(mào)企業(yè)職員、個人創(chuàng)業(yè)者以及從事跨境電子商務運營人士的參考讀物。

作者簡介

暫缺《跨境電子商務專業(yè)英語》作者簡介

圖書目錄

Unit 1 Overview of Cross-border E-commerce
Part A The Concept and Significance of Cross-border E-commerce
Part B The Classifications of Cross-border E-commerce
Part C The Main Models of Export and Import Cross-border E-commerce
Part D The Status Quo and Development Trend of Cross-border E-commerce
Unit 2 Main Cross-border E-commerce Platforms
Part A Amazon and eBay
Part B Alibaba and AliExpress
Part C Wish
Part D Shopee, Lazada and Other Regional Cross-border E-commerce Platforms
Unit 3 Opening a Cross-border E-commerce Store
Part A Preparing for Opening a Cross-border E-commerce Store
Part B Registering for a Cross-border E-commerce Store
Part C Launching Products on a Cross-border E-commerce Platform
Unti 4 Marketing on Cross-border E-commerce Platforms
Part A Concepts Related to E-commerce
Part B Store Description and Product Listing Design
Part C Promotion Activities
Supplementary Reading
Unit 5 Market Research of Cross-border E-commerce
Part A Basic Principle and Logic for Product Selection in Cross-border E-commerce
Part B Practical Methods of Market Research for Cross-border E-commerce
Part C Data Analysis for Cross-border E-commerce
Supplementary Reading
Unit 6 Cross-border E-commerce Customer Service(Ⅰ)
Part A An Introduction to Customer Services and Factors Affecting Customer Experience
Part B Rules and Features of Cross-border E-commerce Customer Service
Supplementary Reading
Unit 7 Cross-border E-commerce Customer Service(Ⅱ)
Part A Basic Online Communication Skills of Customer Services
Part B Practices of Customer Service for B2B
Part C Tips and Templates for Customer Service in Some B2C Scenarios
Unit 8 Policies and Terms on Cross-border E-commerce Platform
Text A Various Policies and Common Pitfalls
Text B Intellectual Property
Text C Appeal and Plan of Action
Supplementary Reading
Unit 9 Cross-border E-commerce Online Payment
Text A An introduction to Dominant Online Payment Platforms Worldwide
Text B Online Payment Platforms in China
Supplementary Reading
Unit 10 Cross-border E-commerce Logistics
Text A An introduction to Logistics Services
Text B Functions of Overseas Warehouses and the Way to Establish them
Supplementary Reading
Unit 11 Cross-border Customs Tax (VAT) and Changes in New E-commerce Regulations
Text A An introduction to Customs and VAT
Text B Changes in New E-commerce Regulations
Supplementary Reading
Unit 12 ERP and Supply Chain of Cross-border E-commerce
Part A ERP
Part B Supply Chain
參考文獻