戰(zhàn)略敗局：企業(yè)戰(zhàn)略決策失敗案例分析

目錄

第1章 緒論 ······························································································1

1.1 問題導(dǎo)向原則 ·····································································································1

1.2 戰(zhàn)略管理的目的 ·································································································2

1.3 研究戰(zhàn)略決策失敗案例的價(jià)值 ·········································································2

1.4 企業(yè)戰(zhàn)略決策失敗的主要表現(xiàn)形式 ·································································3

1.5 樸素邏輯與戰(zhàn)略邏輯的關(guān)系 ·············································································4

1.6 本書目的與結(jié)構(gòu) ·································································································4

第2章 匯源敗局 ·······················································································6

2.1 案例正文 ·············································································································6

2.2 思考題 ···············································································································22

2.3 分析思路 ···········································································································23

2.4 理論依據(jù)與分析 ·······························································································24

2.5 關(guān)鍵要點(diǎn)及總結(jié) ·······························································································35

第3章 “全球有機(jī)奶第一股”A乳業(yè)公司的戰(zhàn)略搖擺 ·····························37

3.1 案例正文 ···········································································································37

3.2 思考題 ···············································································································55

3.3 分析思路 ···········································································································55

3.4 理論依據(jù)及分析 ·······························································································57

3.5 關(guān)鍵要點(diǎn)及總結(jié) ·······························································································72

第4章 擱淺的海上巨輪——A漁業(yè)公司多元化戰(zhàn)略的困局 ····················74

4.1 案例正文 ···········································································································74

4.2 思考題 ···············································································································89

4.3 分析思路 ···········································································································89

4.4 理論依據(jù)及分析 ·······························································································91

4.5 關(guān)鍵要點(diǎn)及總結(jié) ·····························································································104

第5章 令人惋惜的美亞汽車 ·································································106

5.1 案例正文 ·········································································································106

5.2 思考題 ·············································································································119

5.3 分析思路 ·········································································································119

5.4 理論依據(jù)及分析 ·····························································································120

5.5 關(guān)鍵要點(diǎn)及總結(jié) ·····························································································135

第6章 倒在風(fēng)口上的昔日巨頭——A家政公司 ····································138

6.1 案例正文 ·········································································································138

6.2 思考題 ·············································································································155

6.3 分析思路 ·········································································································156

6.4 理論依據(jù)及分析 ·····························································································157

6.5 關(guān)鍵要點(diǎn)及總結(jié) ·····························································································169

第7章 企業(yè)戰(zhàn)略決策失敗的共性原因及啟示 ·······································171

7.1 戰(zhàn)略的本質(zhì) ·····································································································171

7.2 企業(yè)戰(zhàn)略的類別 ·····························································································173

7.3 案例企業(yè)決策失敗的共性表現(xiàn)和原因 ·························································174

7.4 戰(zhàn)略決策的關(guān)鍵要點(diǎn) ·····················································································176

7.5 戰(zhàn)略決策失敗案例的啟示 ·············································································179

參考文獻(xiàn) ·································································································182