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商務英語文體分類閱讀

商務英語文體分類閱讀

定 價:¥66.00

作 者: 蘇根英,田建平
出版社: 南開大學出版社
叢編項:
標 簽: 暫缺

ISBN: 9787310062300 出版時間: 2021-12-01 包裝: 平裝
開本: 16開 頁數(shù): 200 字數(shù):  

內容簡介

  全書共10個模塊;每個模塊含三篇文章:第一篇為該體裁的一般介紹,旨在對該體裁有初步和宏觀的了解,第二及第三篇是體裁范例文章選讀;每個模塊均補充“商務語言知識”或“快速閱讀技巧”;課后練習包括3種不同形式的術語練習、閱讀理解練習,另有商務案例寫作練習。寫作練習部分介紹相關商業(yè)道德規(guī)范及職場操行例解,是思政內容融入專業(yè)教學的有益嘗試。

作者簡介

暫缺《商務英語文體分類閱讀》作者簡介

圖書目錄

Module One Business Letters: Sales Emails and Follow-up Emails
Part One Get Yourself Prepared: the Basics
Part Two Sample Sales Emails
Part Three Sample Follow-up Emails
Part Four Language Information
Part Five Business Case
Module Two Business Letters: Bidding Letters (Invitation, Proposal, Rejection)
Part One Get Yourself Prepared: the Basics
Part Two Sample Invitation, Letter of Intent & Proposal
Part Three Sample Rejection Letters
Part Four Fast Reading Skill
Part Five Business Case
Module Three Memos
Part One Get Yourself Prepared: the Basics
Part Two Sample Business Memos 1
Part Three Sample Business Memos 2
Part Four Fast Reading Skill
Part Five Business Case
Module Four Executive Summaries
Part One Get Yourself Prepared: the Basics
Part Two Sample Executive Summaries 1
Part Three Sample Executive Summaries 2
Part Four Language Information
Part Five Business Case
Module Five Business Reports
Part One Get Yourself Prepared: the Basics
Part Two Sample Business Reports 1
Part Three Sample Business Reports 2
Part Four Language Information
Part Five Business Case
Module Six Business Proposals
Part One Get Yourself Prepared: the Basics
Part Two A Sample Bid Proposal
Part Three Sample Business Proposals
Part Four Language Information
Part Five Business Case
Module Seven Business Contracts
Part One Get Yourself Prepared: the Basics
Part Two Sample Business Contracts 1
Part Three Sample Business Contracts 2
Part Four Fast Reading Skill
Part Five Business Case
Module Eight Advertisements
Part One Get Yourself Prepared: the Basics
Part Two Sample Advertisements 1
Part Three Sample Advertisements 2
Part Four Language Information
Part Five Business Case
Module Nine Letters to Shareholders
Part One Get Yourself Prepared: the Basics
Part Two Sample Letters to Shareholders 1
Part Three Sample Letters to Shareholders 2
Part Four Language Information
Part Five Business Case
Module Ten Business News
Part One Get Yourself Prepared: the Basics
Part Two Sample Business News 1
Part Three Sample Business News 2
Part Four Fast Reading Skills
Part Five Business Case

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