國(guó)際商務(wù)英語(yǔ)函電

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作　者：	王微微，張魯青
出版社：	中國(guó)經(jīng)濟(jì)出版社
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標(biāo)　簽：	暫缺

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ISBN：	9787513665124	出版時(shí)間：	2021-01-01	包裝：
開(kāi)本：	16	頁(yè)數(shù)：	324	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　本書(shū)以“建立業(yè)務(wù)關(guān)系、詢(xún)價(jià)、報(bào)價(jià)與發(fā)盤(pán)、還盤(pán)、訂貨、支付、包裝、裝運(yùn)、保險(xiǎn)、索賠”等國(guó)際貿(mào)易業(yè)務(wù)流程為主線(xiàn)，以國(guó)際商會(huì)（ICC）頒布的《2020年國(guó)際貿(mào)易術(shù)語(yǔ)解釋通則》（IncotermsR2020）為參考，以實(shí)用為原則，注重實(shí)操能力，結(jié)合國(guó)際商務(wù)寫(xiě)作的場(chǎng)景，詳細(xì)講解國(guó)際商務(wù)信函的結(jié)構(gòu)與寫(xiě)作特點(diǎn)，將國(guó)際商務(wù)特定環(huán)節(jié)的基礎(chǔ)知識(shí)和外貿(mào)英語(yǔ)函電寫(xiě)作技能有機(jī)地結(jié)合起來(lái)?！”緯?shū)配有豐富的課后練習(xí)，便于讀者鞏固并提高國(guó)際商務(wù)英語(yǔ)函電的閱讀和寫(xiě)作能力?！?shū)后附錄收錄國(guó)際貿(mào)易常見(jiàn)商務(wù)文本7種，讓讀者更好地熟悉和了解國(guó)際商務(wù)往來(lái)文件的起草與撰寫(xiě)。

作者簡(jiǎn)介

　　王微微，　經(jīng)濟(jì)學(xué)博士，畢業(yè)于對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)。現(xiàn)任中國(guó)社會(huì)科學(xué)院大學(xué)經(jīng)濟(jì)學(xué)院世界經(jīng)濟(jì)教研室主任，中國(guó)管理現(xiàn)代化研究會(huì)國(guó)際商務(wù)談判專(zhuān)業(yè)委員會(huì)理事。組織并參與國(guó)際貿(mào)易專(zhuān)業(yè)課的精品課程建設(shè)、實(shí)務(wù)課程群建設(shè)、案例庫(kù)建設(shè)，以及國(guó)際貿(mào)易軟件實(shí)驗(yàn)室的建設(shè)。曾擔(dān)任國(guó)際貿(mào)易技能大賽校園賽的評(píng)委及指導(dǎo)老師。　2011-2012年，帶領(lǐng)國(guó)貿(mào)專(zhuān)業(yè)學(xué)生代表隊(duì)在全國(guó)國(guó)際貿(mào)易技能大賽中連續(xù)兩年獲得金獎(jiǎng)；　2013-2015年，帶領(lǐng)國(guó)際貿(mào)易技能大賽校園賽優(yōu)勝者組隊(duì)赴廣州參加三屆廣交會(huì)，協(xié)助參展商接待國(guó)外采購(gòu)商，進(jìn)行業(yè)務(wù)洽談與翻譯工作。　發(fā)表中英文論文17篇，主持和參與省部級(jí)和校級(jí)課題8項(xiàng)，出版專(zhuān)著3部、教材3部。　研究方向：國(guó)際貿(mào)易、國(guó)際投資。　主講課程：國(guó)際貿(mào)易理論與政策、國(guó)際貿(mào)易實(shí)務(wù)（雙語(yǔ)）、國(guó)際結(jié)算（雙語(yǔ)）、國(guó)際商務(wù)談判、高級(jí)商務(wù)英語(yǔ)、國(guó)際貿(mào)易慣例與制度、外貿(mào)函電、外貿(mào)報(bào)關(guān)實(shí)務(wù)、國(guó)際貿(mào)易仿真實(shí)訓(xùn)等國(guó)際貿(mào)易專(zhuān)業(yè)本科生及研究生課程?！堲斍?，　經(jīng)濟(jì)學(xué)博士，畢業(yè)于對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)?，F(xiàn)就職于首都師范大學(xué)管理學(xué)院?！≡鴺s獲商務(wù)部“商務(wù)發(fā)展研究成果獎(jiǎng)”一等獎(jiǎng)；國(guó)際經(jīng)濟(jì)與貿(mào)易專(zhuān)業(yè)主干課程“起飛式英語(yǔ)教學(xué)研究與實(shí)踐”教學(xué)成果獎(jiǎng)?！“l(fā)表中英文論文21篇，完成校級(jí)及市級(jí)項(xiàng)目13項(xiàng)，專(zhuān)著1部、教材3部?！⊙芯糠较颍?國(guó)際貿(mào)易、國(guó)際投資?！≈髦v課程：國(guó)際貿(mào)易、國(guó)際貿(mào)易實(shí)務(wù)、進(jìn)出口業(yè)務(wù)實(shí)訓(xùn)、國(guó)際商務(wù)函電等國(guó)際貿(mào)易專(zhuān)業(yè)本科生及研究生課程。

圖書(shū)目錄

Unit 1 The Structure of Business Letter商務(wù)信函的結(jié)構(gòu)
Learning Objectives學(xué)習(xí)目標(biāo)
Ⅰ.Principles of business letter writing商務(wù)信函的撰寫(xiě)原則
Ⅱ.Layout of business letters商務(wù)信函的組成部分
Ⅲ.Styles of business letters 商務(wù)信函的格式
Ⅳ.Addressing envelopes信封的寫(xiě)法

Unit 2 Establishing Business Relations建立商務(wù)關(guān)系
Learning Objectives學(xué)習(xí)目標(biāo)
Introduction業(yè)務(wù)知識(shí)簡(jiǎn)介
Writing Skills寫(xiě)作技巧
Sentence Patterns 常用句型
Specimen Letters函電范文
Letter 1Asking to establish business relations
Letter 2Self-Introduction by manufacturer
Letter 3Asking to establish business relations
Letter 4Asking for catalogues
Words and Expressions單詞和詞組
Useful Expressions常用表達(dá)
Unit 2Exercises習(xí)題
Key to Unit 2Exercises習(xí)題答案
Translation of the Letters函電范文譯文

Unit 3 Enquiries and Replies詢(xún)價(jià)與回復(fù)
Learning Objectives學(xué)習(xí)目標(biāo)
Introduction業(yè)務(wù)知識(shí)簡(jiǎn)介
Writing Skills寫(xiě)作技巧
Sentence Patterns 常用句型
Specimen Letters函電范文
Letter 1A letter of enquiry
Letter 2A reply to the above letter
Letter 3Inquiry about garments
Letter 4Making an enquiry
Words and Expressions單詞和詞組
Useful Expressions常用表達(dá)
Unit 3Exercises習(xí)題
Key to Unit 3Exercises習(xí)題答案
Translation of the Letters函電范文譯文

Unit 4 Quotations and Offers報(bào)價(jià)與發(fā)盤(pán)
Learning Objectives學(xué)習(xí)目標(biāo)
Introduction業(yè)務(wù)知識(shí)簡(jiǎn)介
Writing Skills寫(xiě)作技巧
Sentence Patterns常用句型
Specimen Letters函電范文
Letter 1Sending the sample books and offering
Letter 2Making a quotation
Letter 3A reply to the above letter
Letter 4Urging the buyer to accept an offer
Words and Expressions單詞和詞組
Useful Expressions常用表達(dá)
Unit 4Exercises習(xí)題
Key to Unit 4Exercises習(xí)題答案
Translation of the Letters函電范文譯文

Unit 5 Counteroffer還盤(pán)
Learning Objectives學(xué)習(xí)目標(biāo)
Introduction業(yè)務(wù)知識(shí)簡(jiǎn)介
Writing Skills 寫(xiě)作技巧
Sentence Patterns 常用句型
Specimen Letters函電范文
Letter 1Counteroffer on payment terms
Letter 2The buyers counter-offer and request to the reduction of the price
Letter 3The sells counter-counter-offer and consultation to the price with
the buyer
Letter 4Supplier refuses price reduction
Words and Expressions單詞和詞組
Useful Expressions常用表達(dá)
Unit 5Exercises習(xí)題
Key to Unit 5Exercises習(xí)題答案
Translation of the Letters函電范文譯文

Unit 6 Acceptance and Orders接受訂單
Learning Objectives學(xué)習(xí)目標(biāo)
Introduction業(yè)務(wù)知識(shí)簡(jiǎn)介
Writing Skills寫(xiě)作技巧
Sentence Patterns 常用句型
Specimen Letters函電范文
Letter 1Placing an order
Letter 2Orders with terms and conditions
Letter 3Seller sends substitutes
Letter 4Buyer places order and sends purchase confirmation
Words and Expressions單詞和詞組
Useful Expressions常用表達(dá)
Unit 6Exercises習(xí)題
Key to Unit 6Exercises習(xí)題答案
Translation of the Letters函電范文譯文

Unit 7 Payment支付
Learning Objectives學(xué)習(xí)目標(biāo)
Introduction業(yè)務(wù)知識(shí)簡(jiǎn)介
Writing Skills寫(xiě)作技巧
Sentence Patterns 常用句型
Specimen Letters函電范文
Letter 1Urging establishment of LC
Letter 2Advice of establishment of LC
Letter 3Asking for amendment to LC
Letter 4Reply to letter 3
Letter 5Asking for easier payment terms
Letter 6Agreeing to easier payment terms
Words and Expressions單詞和詞組
Useful Expressions常用表達(dá)
Unit 7Exercises習(xí)題
Key to Unit 7Exercises習(xí)題答案
Translation of the Letters函電范文譯文

Unit 8 Packing包裝
Learning Objectives學(xué)習(xí)目標(biāo)
Introduction業(yè)務(wù)知識(shí)簡(jiǎn)介
Writing Skills寫(xiě)作技巧
Sentence Patterns 常用句型
Specimen Letters函電范文
Letter 1Packing for walnut kernels
Letter 2Packing for garments
Letter 3Packing requirement
Letter 4Packing requirement after package broken
Words and Expressions單詞和詞組
Useful Expressions常用表達(dá)
Unit 8Exercises習(xí)題
Key to Unit 8Exercises習(xí)題答案
Translation of the Letters函電范文譯文

Unit 9 Shipment裝運(yùn)
Learning Objectives學(xué)習(xí)目標(biāo)
Introduction業(yè)務(wù)知識(shí)簡(jiǎn)介
Writing Skills寫(xiě)作技巧
Sentence Patterns 常用句型
Specimen Letters函電范文
Letter 1Shipping instructions
Letter 2Advising shipment
Letter 3Reply to request for earlier shipment
Letter 4Asking for allowing transshipment
Letter 5Information on container service
Words and Expressions單詞和詞組
Useful Expressions常用表達(dá)
Unit 9Exercises習(xí)題
Key to Unit 9Exercises習(xí)題答案
Translation of the Letters函電范文譯文

Unit 10 Insurance保險(xiǎn)
Learning Objectives學(xué)習(xí)目標(biāo)
Introduction業(yè)務(wù)知識(shí)簡(jiǎn)介
Writing Skills寫(xiě)作技巧
Sentence Patterns 常用句型
Specimen Letters函電范文
Letter 1Importer asks exporter to cover insurance
Letter 2A reply to the above letter
Letter 3Reply to a request for insurance
Letter 4Clarification of insurance terms
Words and Expressions單詞和詞組
Useful Expressions常用表達(dá)
Unit 10Exercises習(xí)題
Key to Unit 10Exercises習(xí)題答案
Translation of the Letters函電范文譯文

Unit 11 Claims and Settlement索賠與理賠
Learning Objectives學(xué)習(xí)目標(biāo)
Introduction業(yè)務(wù)知識(shí)簡(jiǎn)介
Writing Skills寫(xiě)作技巧
Sentence Patterns 常用句型
Specimen Letters函電范文
Letter 1Claims for poor packing
Letter 2Suggesting a claim to the shipping company
Letter 3Claims for short-weight
Letter 4Claim for inferior quality
Letter 5A reply to the above letter
Words and Expressions單詞和詞組
Useful Expressions常用表達(dá)
Unit 11Exercises習(xí)題
Key to Unit 11Exercises習(xí)題答案
Translation of the Letters函電范文譯文 Appendix 1Sales Confirmation 附錄1銷(xiāo)售確認(rèn)書(shū)

Appendix 2 Sales Contract 附錄2銷(xiāo)售合同
Appendix 3 Commercial Invoice 附錄3商業(yè)發(fā)票
Appendix 4 Letter of Credit 附錄4信用證
Appendix 5 Bill of Exchange 附錄5匯票
Appendix 6 Packing List 附錄6裝箱單
Appendix 7 Ocean Bill of Lading附錄7海運(yùn)提單 Reference參考書(shū)目