Unit 1 Marketing Part I Pre-reading Questions Part II Intensive Reading Text A The Paradox of Marketing at Scale Part 111 Extensive Reading Text B The Case for Wellness Marketing in Singapore Unit 2 Product Development Part I Pre-reading Questions Part II Intensive Reading Text A Virtual Reality： A Game-changer for Product Development Part III Extensive Reading Text B In Product Development， Let Your Customers Define Perfection Unit 3 Price and Pricing Part I Pre-reading Questions Part II Intensive Reading Text A High Price， Limited Performance of European Electric Cars Might Boost China Minis Part III Extensive Reading Text B Pricing Excellence Is a Strategic Differentiator in Wealth Management Unit 4 Distribution Channel Part I Pre-reading Questions Part II Intensive Reading Text A In India， Distributions God Part III Extensive Reading Text B Your Building Is a Captive Distribution Channel： How to Capture More Value Unit 5 Promotion Part I Pre-reading Questions Part II Intensive Reading Text A Small Businesses Are Trying to Stay Afloat Part III Extensive Reading Text B Are Elections Promotions a Good Idea? …… Unit 6 Business Ownership Unit 7 Staff Management Unit 8 Human Resources Unit 9 Consumer Behavior Unit 10 E-commerce Unit 11 Aspects of Business Culture Unit 12 Business Ethics Unit 13 Corporate Social Responsibility Unit 14 Green Business References
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