電子商務支付與安全（第5版）

定　價：￥49.80

作　者：	臧良運
出版社：	電子工業(yè)出版社
叢編項：
標　簽：	暫缺

購買這本書可以去

ISBN：	9787121434419	出版時間：	2022-05-01	包裝：	平塑
開本：	16開	頁數：	244	字數：

內容簡介

　　教材按照高等職業(yè)教育"以服務為宗旨，以就業(yè)為導向”的培養(yǎng)目標，通過對電子商務支付與安全的基本概念、基本理論的介紹，以及經典案例的解讀，全面系統(tǒng)地闡述了支付和安全在電子商務領域中的應用。本教材內容共分9個模塊，以電子交易與支付為核心，敘述了電子支付工具、網上金融的知識及應用；從電子商務系統(tǒng)的安全角度出發(fā)，詳細敘述了技術層面的網絡安全技術、安全協(xié)議與認證的內容，并介紹了電子商務支付的法律保障。本教材采取模塊和任務相結合的編寫體例，以每個單元開篇的情景案例對任務進行描述，在任務思考中提出問題，在任務分析中簡要解析解決方法和思路，通過相關知識闡述理論知識，最后由課堂討論、案例分析、實務訓練和課后拓展等組成實踐訓練來檢驗學習效果和提高學生的動手能力。本教材既可作為應用本科、高職高專、成人高校電子商務、信息管理、工商管理等專業(yè)的教材，又可作為其他從事電子商務活動、網絡金融等技術人員的參考用書。

作者簡介

　　臧良運，教授，理學士、管理學碩士。一直從事電子商務、市場營銷等專業(yè)的教學工作。主編教材有《電子商務支付與安全》（國家規(guī)劃教材）、《電子商務網站建設》等12部教材。發(fā)表國家、省級學術論文20余篇。主持完成國家、省、市多項科研課題。

圖書目錄

模塊一電子商務支付與安全概述··········································································.1
第一單元電子商務支付················································································.2
一、網上支付的產生和發(fā)展·······································································.3
二、電子商務支付面臨的問題····································································.5
三、網上支付的運行環(huán)境··········································································.6
四、網上支付流程···················································································.6
第二單元電子商務安全················································································.9
一、電子商務面臨的安全威脅····································································10
二、電子商務安全要素·············································································12
三、電子商務安全技術·············································································13
四、電子商務安全體系結構·······································································15
五、電子商務安全法律要素·······································································16
第三單元安全電子商務支付··········································································18
一、電子商務支付的安全問題····································································19
二、安全電子商務支付的途徑····································································21
三、安全電子商務支付的意義····································································22
知識小結·····································································································23
練習測試·····································································································24
模塊二電子商務支付系統(tǒng)···················································································25
第一單元電子商務支付系統(tǒng)概述····································································26
一、電子商務支付系統(tǒng)的構成····································································28
二、電子商務支付系統(tǒng)的功能····································································29
三、電子商務支付系統(tǒng)的安全要求······························································30
四、電子商務支付手段·············································································31
第二單元電子商務支付系統(tǒng)應用····································································33
一、ATM 系統(tǒng)························································································34
二、POS 系統(tǒng)·························································································36
三、電子匯兌系統(tǒng)···················································································38
四、網上支付系統(tǒng)···················································································39
第三單元第三方電子商務支付系統(tǒng)與移動支付·················································41
一、銀聯(lián)在線支付平臺·············································································42
二、支付寶····························································································43
三、首信易支付······················································································44
四、網銀在線·························································································45
五、PayPal·····························································································45
六、快錢·······························································································45
七、財付通····························································································45
八、易寶支付·························································································46
九、移動支付·························································································46
知識小結·····································································································48
練習測試·····································································································48
模塊三電子商務支付工具···················································································50
第一單元電子貨幣······················································································51