共享經(jīng)濟(jì)下道德風(fēng)險(xiǎn)控制與信任機(jī)制構(gòu)建研究

目錄前言/001第1章 導(dǎo)論1.1 共享經(jīng)濟(jì)的快速興起/0011.2 共享經(jīng)濟(jì)發(fā)展存在的隱憂/0041.3 核心概念的界定/0091.4 研究方法與研究設(shè)計(jì)/0181.5 本書的結(jié)構(gòu)安排/026第2章 理論基礎(chǔ)與研究動態(tài)2.1 文獻(xiàn)搜集及統(tǒng)計(jì)分析/0352.2 共享經(jīng)濟(jì)的理論基礎(chǔ)/0422.3 共享經(jīng)濟(jì)的參與動機(jī)/0452.4 共享經(jīng)濟(jì)的影響/0492.5 共享經(jīng)濟(jì)的困境/0512.6 共享經(jīng)濟(jì)的治理/0522.7 研究述評/055第3章 共享經(jīng)濟(jì)平臺的審核機(jī)制與信息披露3.1 引言/0583.2 共享經(jīng)濟(jì)平臺對提供者的審核策略/0613.3 共享經(jīng)濟(jì)平臺的信息披露/0713.4 本章小結(jié)/078第4章 共享經(jīng)濟(jì)平臺的質(zhì)量控制與服務(wù)定位4.1 問題的提出/0814.2 概念分析與文獻(xiàn)回顧/0824.3 壟斷平臺的質(zhì)量控制/0864.4 競爭平臺的質(zhì)量定位/0984.5 模型擴(kuò)展/1044.6 本章小結(jié)/111第5章 共享經(jīng)濟(jì)平臺的資金管理與風(fēng)險(xiǎn)控制5.1 問題的提出/1135.2 共享經(jīng)濟(jì)平臺的押金管理問題/1165.3 共享經(jīng)濟(jì)平臺虛假財(cái)務(wù)披露的治理/1205.4 共享經(jīng)濟(jì)平臺的安全投資問題/1275.5 本章小結(jié)/137第6章 共享經(jīng)濟(jì)參與者的信任博弈與聲譽(yù)機(jī)制6.1 引言/1406.2 相關(guān)文獻(xiàn)/1426.3 提供者和消費(fèi)者的信任博弈/1446.4 共享經(jīng)濟(jì)下提供者的聲譽(yù)機(jī)制/1526.5 提供者聲譽(yù)的長期演變/1616.6 本章小結(jié)/165第7章 共享經(jīng)濟(jì)下的信任評價機(jī)制研究7.1 引言/1677.2 典型共享出行平臺的評價系統(tǒng)/1707.3 雙向聲譽(yù)評價系統(tǒng)/1747.4 共享經(jīng)濟(jì)的動態(tài)聲譽(yù)評價/1837.5 本章小結(jié)/189第8章 考慮平臺監(jiān)管和社會監(jiān)督的演化博弈分析8.1 引言/1918.2 文獻(xiàn)綜述/1928.3 共享單車平臺與消費(fèi)者間的演化博弈/1958.4 引入第三方監(jiān)督的共享單車平臺與政府協(xié)同治理的演化博弈/2058.5 本章小結(jié)/217第9章 目標(biāo)—行為框架下共享單車平臺的道德風(fēng)險(xiǎn)—基于小鳴單車的案例研究9.1 引言/2199.2 理論分析框架/2209.3 研究方法/2259.4 案例分析/2279.5 結(jié)論與建議/240008 共享經(jīng)濟(jì)下道德風(fēng)險(xiǎn)控制與信任機(jī)制構(gòu)建研究第10章 共享出行中道德風(fēng)險(xiǎn)的形成機(jī)理—基于某出行軟件平臺的案例研究10.1 引言/24310.2 理論分析與研究框架/24510.3 研究設(shè)計(jì)/24910.4 案例分析/25310.5 研究結(jié)論與啟示/261第11章 基于PLS-SEM 的提供者參與動機(jī)研究11.1 引言/26511.2 文獻(xiàn)綜述及研究假設(shè)/26611.3 研究設(shè)計(jì)/27211.4 研究結(jié)果/27611.5 討論與分析/281第12章 共享經(jīng)濟(jì)下消費(fèi)者信任的形成機(jī)制12.1 引言/28412.2 文獻(xiàn)回顧/28512.3 研究設(shè)計(jì)/28712.4 實(shí)證結(jié)果分析/29512.5 結(jié)論與展望/302第13章 共享經(jīng)濟(jì)平臺信任機(jī)制的實(shí)證分析13.1 引言/30413.2 文獻(xiàn)綜述及研究假設(shè)/30513.3 研究設(shè)計(jì)/31213.4 研究結(jié)果/31713.5 本章小結(jié)/327第14章 共享經(jīng)濟(jì)治理的三重面向與政策轉(zhuǎn)型14.1 引言/33014.2 共享經(jīng)濟(jì)治理的政策簡述/33114.3 共享經(jīng)濟(jì)治理的發(fā)展偏差/33914.4 共享經(jīng)濟(jì)治理的三重面向及邏輯轉(zhuǎn)換/34114.5 共享經(jīng)濟(jì)治理的特征演變/34414.6 共享經(jīng)濟(jì)治理的實(shí)現(xiàn)機(jī)制/34714.7 本章小結(jié)/354第15章 結(jié)論與展望15.1 主要工作及結(jié)論/35715.2 研究啟示/36515.3 研究貢獻(xiàn)與局限性/37115.4 研究展望/375參考文獻(xiàn)/378附錄/424索引/432后記/435PREFACE/001CHAPTER1 INTRODUCTION1.1 The Rapid Rise of Sharing Economy/0011.2 The Hidden Worries in the Development of Sharing Economy/0041.3 Definition of Core Concepts/0091.4 Research Method and Design/0181.5 Structure of the Book/026CHAPTER2 THEORETICAL BASIS AND RESEARCH TRENDS2.1 Literature Collection and Statistical Analysis/0352.2 Theoretical Basis of Sharing Economy/0422.3 Motivation of Participation in Sharing Economy/0452.4 Impact of Sharing Economy/0492.5 Dilemma of Sharing Economy/0512.6 Governance of Sharing Economy/0522.7 Research Review/055CHAPTER3 SCREENING MECHANISM AND INFORMATION DISCLOSURE OF SHARING ECONOMIC PLATFORM3.1 Introduction/0583.2 Screening Strategy of Sharing Economy Platform for Providers/0613.3 Information Disclosure of Sharing Economy Platform/0713.4 Summary of this Chapter/078CHAPTER4 QUALITY CONTROL AND SERVICE ORIENTATION OF SHARING ECONOMY PLATFORM4.1 Research Questions/0814.2 Conceptual Analysis and Literature Review/0824.3 Quality Control of Monopoly Platform/0864.4 Quality Positioning of Competitive Platform/0984.5 Model Expansion/1044.6 Summary of this Chapter/111CHAPTER5 FUND MANAGEMENT AND RISK CONTROL OF SHARING ECONOMY PLATFORM5.1 Research Questions/1135.2 Deposit Management of Sharing Economy Platform/1165.3 Governance of False Financial Disclosure of Sharing Economy Platform/1205.4 Security Investment of Sharing Economy Platform/1275.5 Summary of this Chapter/137CHAPTER6 TRUST GAME AND REPUTATION MECHANISM OF SHARING ECONOMY PARTICIPANTS6.1 Introduction/1406.2 Related Literature/1426.3 Trust Game Between Providers and Consumers/1446.4 Reputation Mechanism of Sharing Economy Providers/1526.5 Long-term Evolution of Provider’s Reputation/1616.6 Summary of this Chapter/165CHAPTER7 RESEARCH ON TRUST EVALUATION MECHANISM IN SHARING ECONOMY7.1 Introduction/1677.2 Evaluation System of Typical Travel Sharing Platform/1707.3 Bilateral Reputation Evaluation System/1747.4 Dynamic Reputation Evaluation in Sharing Economy/1837.5 Summary of this Chapter/189CHAPTER8 EVOLUTIONARY GAME ANALYSIS CONSIDERING PLATFORM MONITORING AND GOVERNMENT SUPERVISION8.1 Introduction/1918.2 Literature Review/1928.3 Evolutionary Game Between Bicycle-sharing Platform and Users/1958.4 Evolutionary Game of Bicycle-sharing Platform and Government Cooperative Governance with Third-party Supervision/2058.5 Summary of this Chapter/217CHAPTER9 MORAL HAZARD OF BICYCLE-SHARING PLATFORM UNDER THE FRAMEWORK OF GOAL-BEHAVIOR—A CASE STUDY BASED ON XIAOMING BICYCLE9.1 Introduction/2199.2 Theoretical Analysis Framework/2209.3 Research Method/2259.4 Case Analysis/2279.5 Conclusions and Suggestions/240CHAPTER10 THE FORMATION MECHANISM OF MORAL HAZARD IN SHARED BICYCLE—A CASE STUDY BASED ON A TRAVEL SOFTWARE PLATFORM10.1 Introduction/24310.2 Theoretical Analysis and Research Framework/24510.3 Research Design/24910.4 Case Study/25310.5 Conclusions and Implications/261CHAPTER11 MOTIVATION OF PROVIDERS BASED ON PLS-SEM11.1 Introduction/26511.2 Literature Review and Research Hypotheses/26611.3 Research Design/27211.4 Research Results/2