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實(shí)用物流英語(yǔ)

實(shí)用物流英語(yǔ)

定 價(jià):¥46.00

作 者: 王淑花 潘愛(ài)琳
出版社: 首都經(jīng)濟(jì)貿(mào)易大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 暫缺

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ISBN: 9787563834648 出版時(shí)間: 2023-03-01 包裝: 平裝-膠訂
開(kāi)本: 16開(kāi) 頁(yè)數(shù): 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  本書(shū)是在物流英語(yǔ)慕課基礎(chǔ)上設(shè)計(jì)的教材。慕課呈現(xiàn)主要知識(shí)點(diǎn),可供學(xué)生課前預(yù)習(xí);教師可使用本教材開(kāi)展課堂教學(xué)和課后延伸教學(xué)。內(nèi)容設(shè)計(jì)既考慮物流從業(yè)人員的真實(shí)工作情境,又兼顧語(yǔ)言能力的提升,體現(xiàn)了實(shí)用性,對(duì)學(xué)生走向未來(lái)的國(guó)際化物流職場(chǎng)有直接的幫助,可作為高等學(xué)校物流專(zhuān)業(yè)、商務(wù)英語(yǔ)專(zhuān)業(yè)及其他相關(guān)專(zhuān)業(yè)的教學(xué)用書(shū),也可作為物流從業(yè)人員提高英語(yǔ)水平的參考書(shū)。本教材具有兩個(gè)鮮明特色:第一,緊扣物流從業(yè)人員的職場(chǎng)需求,以英語(yǔ)語(yǔ)言運(yùn)用能力的提升為核心,模擬工作過(guò)程設(shè)計(jì)學(xué)習(xí)情境,培養(yǎng)學(xué)生的職場(chǎng)英語(yǔ)溝通能力。第二,教材編寫(xiě)秉承“以學(xué)習(xí)者為中心”“思政為本、應(yīng)用導(dǎo)向”的理念,充分體現(xiàn)學(xué)生的主體地位,同時(shí)也將學(xué)生的品德發(fā)展和能力發(fā)展融為一體,以為國(guó)家培養(yǎng)兼?zhèn)鋰?guó)際視野和愛(ài)國(guó)情懷的物流從業(yè)者為目標(biāo)。

作者簡(jiǎn)介

  王淑花,教授,博士,畢業(yè)于北京外國(guó)語(yǔ)大學(xué),主要研究方向?yàn)橛⒄Z(yǔ)教學(xué)與測(cè)評(píng)。曾主講《綜合商務(wù)英語(yǔ)》《高級(jí)英語(yǔ)寫(xiě)作》《大學(xué)英語(yǔ)》等課程。從事本科英語(yǔ)教學(xué)25年,既做學(xué)生專(zhuān)業(yè)知識(shí)的領(lǐng)路人,也做學(xué)生生活和理想路上的引領(lǐng)者和知心人。學(xué)評(píng)教反響好,曾獲過(guò)北京市青年教師基本功比賽二等獎(jiǎng)、北京物資學(xué)院青年教師基本功比賽一等獎(jiǎng)、多次獲校級(jí)本科教學(xué)先進(jìn)個(gè)人、教育教學(xué)成果一等獎(jiǎng)等獎(jiǎng)勵(lì)。積極投身教學(xué)改革,主持完成10余項(xiàng)校級(jí)教改項(xiàng)目,1項(xiàng)北京市級(jí)教改項(xiàng)目。出版《英美文化博覽》《中外英語(yǔ)學(xué)科思維能力培育的比較研究》等教材和學(xué)術(shù)專(zhuān)著多部。多次擔(dān)任班主任,多次獲評(píng)本科優(yōu)秀畢業(yè)論文指導(dǎo)教師,指導(dǎo)多名學(xué)生獲市級(jí)英語(yǔ)學(xué)科競(jìng)賽獎(jiǎng)勵(lì)。潘愛(ài)琳,1976年生,中共黨員,碩士研究生,2000年起任教于北京物資學(xué)院,現(xiàn)任外國(guó)語(yǔ)言和文化學(xué)院大學(xué)英語(yǔ)教研部主任,外研社“國(guó)才杯”全國(guó)英語(yǔ)寫(xiě)作大賽、閱讀大賽優(yōu)秀校級(jí)管理員,2021年閱讀大賽優(yōu)秀指導(dǎo)教師,指導(dǎo)多名學(xué)生獲全國(guó)大學(xué)生英語(yǔ)競(jìng)賽二等獎(jiǎng)、三等獎(jiǎng)。近三年年度考核和師德考核均為優(yōu)秀。

圖書(shū)目錄

Chapter 1 Logistics
.Preview: The Nature and Historical Development of Logistics …………………1
.In-class Activities: Daily Communication and E-mail Writing ………………10
.After-class Activities: Conduct a Case Study  …………………………………15
.Vocational Skills: Key Elements of a Presentation ……………………………16
Chapter 2 Warehouse Management
.Preview: The History and Practices of Warehousing …………………………18
.In-class Activities: Receiving Calls and Apology Letter Writing ……………25
.After-class Activities: Share Your Predictions ………………………………28
.Vocational Skills: Context in Presentation ……………………………………29
Chapter 3 Inventory
.Preview: The Signi.cance of Inventory Management ………………………30
.In-class Activities: Oral Report and Brie.ng Writing ………………………39
.After-class Activities: Create Your Brie.ng …………………………………44
.Vocational Skills: Becoming a Successful Presenter …………………………45
Chapter 4 Transportation Management 
.Preview: Transportation Modes and Technologies ……………………………47
.In-class Activities: Negotiation on Shipment and Sales Letter Writing ………55
.After-class Activities: Share Your Strategies …………………………………59
.Vocational Skills: Keep Your Audience Engaged ……………………………60
Chapter 5 Packaging
.Preview: The De.nition and Function of Packaging …………………………62
.In-class Activities: Create Your Advertisement ………………………………69
.After-class Activities: Share Your Design ……………………………………73
.Vocational Skills: Verbal Message in a Presentation …………………………75
Chapter 6 Distribution
.Preview: Smart Choice of Distribution ………………………………………80
.In-class Activities: Parcel Tracking and Report Writing ……………………91
.After-class Activities: Share Your Solution ……………………………………95
.Vocational Skills: Non-verbal Message in Presentations ……………………96
 Chapter 7 Procurement
.Preview: Procurement Process and History …………………………………98
.In-class Activities: Placing Orders and Memo Writing ………………………106
.After-class Activities: Justify Yourself …………………………………………110
.Vocational Skills:Dressing in Presentation …………………………………111
Chapter 8 Supply Chain Management
.Preview: Signi.cance of E.ective Supply Chain Management ………………113
.In-class Activities: Receiving the Supplier and Complaint Letter Writing …121
.After-class Activities: Conduct a Research ……………………………………126
.Vocational Skill: Methods to Deliver a Presentation …………………………127
Chapter 9 Logistics Information System
.Preview: New Technologies in the Logistics Industry ………………………129
.In-class Activities: Talking about Bills of Lading and 
                             Creation of Commercial Invoice ………………………………………………138
.After-class Activities: Make Interpretations …………………………………143
.Vocational Skill: Factors In.uencing the E.ectiveness of a Presentation ……145
Chapter 10 Customer Service
.Preview: De.nition and Strategies ……………………………………………147
.In-class Activities: Customer Communication and Follow-up 
                              Letter Writing …………………………………………………………………154
.After-class Activities: Create Your Own De.nition …………………………158
.Vocational Skills: Visual Aids in Presentation ………………………………159
Chapter 11 International Logistics
.Preview: De.nition, Function and Trends ……………………………………160
.In-class Activities: Dealing with International Warehousing and Freight ……168
.After-class Activities: Make Comparisons ……………………………………173
.Vocational Skills: Interaction with the Audience as an Expert ………………175
Chapter 12 Third-Party Logistics & Reverse Logistics
.Preview: De.nitions and Functions …………………………………………176
.In-class Activities: Meeting Discussion and Contract Writing ………………186
.After-class Activities: Find the Preferences ……………………………………192
.Vocational Skills: Ways to Make Your Presentation More Interactive ………193

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