基于Agent的多產(chǎn)品擴(kuò)散仿真研究

定　價(jià)：￥79.00

作　者：	喬健
出版社：	電子工業(yè)出版社
叢編項(xiàng)：
標(biāo)　簽：	暫缺

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ISBN：	9787121430800	出版時(shí)間：	2022-03-01	包裝：	平裝-膠訂
開(kāi)本：	128開(kāi)	頁(yè)數(shù)：	180	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　同類多產(chǎn)品并存擴(kuò)散是一種很普遍的市場(chǎng)現(xiàn)象，如智能手機(jī)、平板電腦、新能源汽車等。因此，掌握多產(chǎn)品擴(kuò)散規(guī)律不僅對(duì)于企業(yè)制定研發(fā)計(jì)劃和營(yíng)銷策略十分重要，對(duì)于消費(fèi)者選購(gòu)產(chǎn)品也很有參考價(jià)值。對(duì)多產(chǎn)品擴(kuò)散模型的研究有宏觀和微觀兩種建模方法。基于宏觀建模方法的多產(chǎn)品擴(kuò)散模型已經(jīng)有很多，但是這種模型存在一個(gè)很大的弊端，就是無(wú)法從微觀層面解釋宏觀擴(kuò)散結(jié)果，這嚴(yán)重限制了宏觀模型的應(yīng)用。另外，目前基于微觀建模方法的多產(chǎn)品擴(kuò)散模型還非常少，品牌競(jìng)爭(zhēng)與代際替代并存的多產(chǎn)品擴(kuò)散模型還未出現(xiàn)，而且僅有的少數(shù)模型均未經(jīng)真實(shí)銷售數(shù)據(jù)驗(yàn)證，只適用于理論分析，應(yīng)用價(jià)值有限?；谏鲜銮闆r，筆者用微觀建模與仿真方法系統(tǒng)研究了3種情形下的多產(chǎn)品擴(kuò)散問(wèn)題。

作者簡(jiǎn)介

　　喬健，西北工業(yè)大學(xué)管理學(xué)院副教授、碩士生導(dǎo)師。2006年12月于西安交通大學(xué)獲得管理學(xué)博士學(xué)位。2013年12月赴美國(guó)亞利桑那大學(xué)埃勒管理學(xué)院訪學(xué)1年。2015~2018年任信息管理系主任。兼任信息系統(tǒng)協(xié)會(huì)中國(guó)分會(huì)、陜西省應(yīng)急管理學(xué)會(huì)和陜西省軟科學(xué)研究會(huì)理事。擔(dān)任European Journal of Operational Research、IEEE Transactions on Systems， Man and Cybernetics、Fuzzy Sets and Systems、IEEE/CAA Journal of Automatica Sinica、西安交通大學(xué)學(xué)報(bào)（自然版）、中國(guó)公路學(xué)報(bào)、長(zhǎng)安大學(xué)學(xué)報(bào)（自然科學(xué)版）、南京航空航天大學(xué)學(xué)報(bào)（英文版）、系統(tǒng)仿真學(xué)報(bào)等期刊的匿名審稿人。

圖書(shū)目錄

第1章緒論··········································································································1
1.1 研究背景及意義······················································································1
1.2 研究進(jìn)展·································································································3
1.2.1 多產(chǎn)品擴(kuò)散模型··········································································4
1.2.2 線上口碑對(duì)擴(kuò)散過(guò)程的影響·······················································6
1.2.3 社交網(wǎng)絡(luò)對(duì)擴(kuò)散過(guò)程的影響·······················································8
1.2.4 研究進(jìn)展述評(píng)··············································································9
1.3 研究?jī)?nèi)容·······························································································10
1.3.1 消費(fèi)者決策分析········································································10
1.3.2 多代產(chǎn)品擴(kuò)散仿真····································································11
1.3.3 多品牌產(chǎn)品擴(kuò)散仿真································································12
1.3.4 多品牌多代產(chǎn)品擴(kuò)散仿真·························································12
1.4 研究思路及方法····················································································12
1.4.1 消費(fèi)者決策分析········································································12
1.4.2 多代產(chǎn)品擴(kuò)散仿真····································································13
1.4.3 多品牌產(chǎn)品擴(kuò)散仿真································································13
1.4.4 多品牌多代產(chǎn)品擴(kuò)散仿真·························································14
1.5 主要?jiǎng)?chuàng)新·······························································································14
1.6 本章小結(jié)·······························································································15
第2 章相關(guān)理論與技術(shù)·····················································································16
2.1 效用理論·······························································································16
2.1.1 概述···························································································16
2.1.2 效用函數(shù)的由來(lái)········································································16
2.1.3 消費(fèi)者偏好················································································17
2.1.4 效用函數(shù)的類型········································································18
2.1.5 邊際效用····················································································19
2.1.6 期望效用····················································································20
2.1.7 間接效用····················································································21
2.1.8 預(yù)算約束····················································································21
2.2 模糊集理論····························································································22
2.2.1 概述···························································································22
2.2.2 概念定義····················································································23
2.2.3 模糊邏輯····················································································25
2.3 網(wǎng)絡(luò)科學(xué)·······························································································28
2.3.1 概述···························································································28
2.3.2 網(wǎng)絡(luò)屬性····················································································29
2.3.3 網(wǎng)絡(luò)模型····················································································32
2.4 ABMS理論與技術(shù)················································································35
2.4.1 什么是Agent ·············································································35
2.4.2 基于Agent的模型····································································36
2.4.3 Repast Symphony建模仿真平臺(tái)···············································38
2.4.4 Mesa建模仿真框架···································································41
2.5 本章小結(jié)·······························································································44
第3章消費(fèi)者決策分析··················································3