Chinese sports are developing under verycomplex and unique political， economic， andcultural circumstances in the global age. This studyaims to investigate the process of globalization inbasketball through an examination of itsmultidimensional manifestations. The study alignsitself with George Ritzer' s conceptualization ofdichotonuzing the process of globalization intogrobalization and glocalization. On that basis， thetrajectory of basketball globalization in China isidentified as the result of a contextual andcompeting interplay between the penetration ofthe NBA and the consequent engagement ofChinese basketball.A qualitative methodological approach wasconducted to achieve the research aim. Data werecollected from a number of sources， includingofficial documents and semi-structured interviewswith relevant basketball participants. The studyreveals that globalization and basketball in China，in the political and institutional dimension. is aconflicting process. The universalization of theNBA' s govemance model could not be fully assimilated due to the centralization of power in the Chinese govemment， which is hindenng the further professionalization and marketization of basketball. In the economic dimension， the globalization process is seen to interplay with the local basketball market， which is growing thanks to the adaption of the NBA' s marketing strategies.In the cultural dimension， the study demonstrates that the NBA has to some extent cosmopolitanized and consumerized Chinese basketball culture.while resistance from both the state and the Chinese people has risen. creolizing the globalization of basketball culture in China.
作者簡(jiǎn)介
黃福華，男，1983年出生，廣東中山人，江西師范大學(xué)校聘教授，碩士生導(dǎo)師。2009年至2013年，受國(guó)家留學(xué)基金管理委員會(huì)資助，赴愛爾蘭University College Cork留學(xué)并取得中國(guó)研究專業(yè)博士學(xué)位，師從Fan Hong教授。主要研究方向?yàn)轶w育歷史與文化，目前主持國(guó)家社科基金中華學(xué)術(shù)外譯項(xiàng)目和國(guó)家體育總局哲學(xué)社會(huì)科學(xué)研究青年項(xiàng)目各1項(xiàng)，出版中文專著1部，在《The Intemationaljoumal of the History of Sport》等刊物上發(fā)表學(xué)術(shù)論文10余篇，其中SSCI收錄4篇。
圖書目錄
Chapter l． Introduction 1． 1 Globalization and Sport in China 1．2 Research Aim and Objectives 1． 3 Thesis Structure Chapter 2． Theorizing the Global-Local Nexus 2． 1 Introduction 2． 2 Definition of Globalization 2． 3 Globalization and Sport 2． 4 Grobalization/Glocalization Theory and Sport Studies 2． 5 Theoretical Framework and Research Questions 2． 6 Conclusion Chapter 3． Methodology 3． 1 Introduction 3． 2 0ntology and Epistemology 3． 3 Methodological Considerations 3．5 Reliability， Validity， and Ethical Considerations 3． 6 Research Design 3． 7 Conclusion Chapter 4． Historical Overview 4． 1 Introduction 4． 2 Development of the NBA 4． 3 Sport Development in the PRC 4． 4 Conclusion Chapter 5． Globalization and the Governance of Chinese Basketball 5． 1 Introduction 5． 2 The Grobalization of the NBA and the Intemationalization 5． 3 Glocalization and the Professionalization of Chinese 5． 4 Conflicting Globalization： A Professional Sports League with Socialist Characteristics? 5． 5 Conclusion Chapter 6． Globalization and the Chinese Basketball Market 6． 1 Introduction ．．．．．．．．．．． 6． 2 Grobalization and the NBA's Chinese Marketplace 6． 3 Glocalization and the Emergence of an Indigenous Basketball Market 6． 4 McDonald's or Shanghai Food? 6． 5 Conclusion Chapter 7． Globalization and Chinese Basketball Culture 7． 1 Introduction 7． 2 Grobalization and the NBA's De/reconstruction of Chinese Basketball Culture 7． 3A Resistant Voice from Above ： The Nation's Culturalization of Chinese Basketball 7． 4A Resistant Voice from Below： the Grassroots ' Ethos and the Glocalization of Chinese Basketball Culture 7． 5 Conclusion Chapter 8． Conclusion 8．2 Contribution to Theory 8． 3 Research Limitations and Recommendations Appendices Interview Schedule A Interview Schedule B Interview Schedule C Bibliography Acknowledgement
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