目錄 Unit 1 1 Text A Types of Electronic Business 1 New Words 4 Phrases 5 Abbreviations 6 Notes 6 Exercises 7 Text B E-Commerce： Benefits to Merchants 8 New Words 10 Phrases 11 Abbreviations 11 Exercises 12 Reading Material 12 Reference Translation Text A 電子商務(wù)的類型 15 Unit 2 18 Text A B2C 18 New Words 20 Phrases 22 Abbreviations 22 Notes 23 Exercises 23 Text B B2B 25 New Words 26 Phrases 27 Abbreviations 27 Exercises 27 Reading Material 28 Reference Translation 企業(yè)對客戶的電子商務(wù) 30 Unit 3 32 Text A Build Your Virtual Store 32 New Words 34 Phrases 35 Abbreviations 35 Notes 35 Exercises 36 Text B Things You Need to Start Selling Online 38 New Words 41 Phrases 42 Abbreviations 42 Exercises 42 Reading Material 43 Reference Translation Text A 建立虛擬商店 46 Unit 4 48 Text A Online Marketing 48 New Words 51 Phrases 52 Abbreviations 53 Notes 53 Exercises 54 Text B PPS and PPC 55 New Words 59 Phrases 59 Abbreviations 60 Exercises 60 Reading Material 61 Reference Translation Text A 網(wǎng)絡(luò)營銷 66 Unit 5 69 Text A SEM and SEO 69 New Words 72 Phrases 73 Abbreviations 74 Notes 74 Exercises 75 Text B CPA， CPI and CPM 76 New Words 81 Phrases 82 Abbreviations 82 Exercises 82 Reading Material 83 Reference Translation Text A SEM和SEO 87 Unit 6 90 Text A How Electronic Payment Works 90 New Words 92 Phrases 93 Abbreviations 94 Notes 94 Exercises 94 Text B Online Banking 96 New Words 99 Phrases 100 Abbreviations 101 Exercises 102 Reading Material 102 Reference Translation Text A 電子支付是如何運作的 105 Unit 7 108 Text A Online Shopping Safety 108 New Words 112 Phrases 114 Abbreviations 115 Notes 115 Exercises 116 Text B Nine Ways to Combat Credit Card Frauds 117 New Words 120 Phrases 121 Abbreviations 121 Exercises 121 Reading Material 122 Reference Translation Text A 網(wǎng)上購物安全 125 Unit 8 129 Text A Mobile Electronic Business Trends 129 New Words 132 Phrases 133 Abbreviations 134 Notes 134 Exercises 135 Text B CRM for E-Commerce 136 New Words 140 Phrases 140 Abbreviations 140 Exercises 141 Reading Material 141 Reference Translation Text A 移動電子業(yè)務(wù)趨勢 146 Unit 9 149 Text A Cross-Border E-Commerce Overview 149 New Words 153 Phrases 155 Abbreviations 156 Notes 156 Exercises 157 Text B The Dos and Don’ts of Cross-Border E-Commerce 158 New Words 162 Phrases 163 Exercises 163 Reading Material 164 Reference Translation Text A 跨境電子商務(wù)概覽 168 Unit 10 171 Text A Selling on Amazon 171 New Words 175 Phrases 176 Abbreviations 176 Notes 176 Exercises 177 Text B Amazon Seller Central and Amazon Vendor Central 178 New Words 183 Phrases 184 Abbreviations 184 Exercises 185 Reading Material 185 Reference Translation Text A 在亞馬遜上銷售 188
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