Preface 1.GraphThinking Whv Now?Putting Database Technologies in Context 1960s一1980s:Hierarchical Data 1980s——2000s:Entity..Relationship 2000s一2020s:NoSQL 2020s一?:Graph What Is Graph Thinking Complex Problems and Complex Systems Complex Problems in Business Making Technology Decisions to Solve Complex Problems So You Have Graph Data.What's Next Seeing the Bigger Picture Getting Started on Your Journey with Graph Thinking 2.Evolvingfrom RelationaltoGraphThinking Chapter Preview:Translating Relational Concepts to Graph Terminology Relational VerSUS Graph:What's the Difference Data for 0ur Running Example Relational Data Modeling Entities and Attributes Building Up to an ERD Concepts in Graph Data Fundamental Elements of a Graph Adjacency Neighborhoods Djstanca Degree The Graph Schema Language Vertex Labels and Edge Labels Properties Edge Direction Self-Referencing Edge Labels Multiplicity of Your Graph Full Example Graph Model Relational Versus Graph:Decisions to Consider Data Modeling Understanding Graph Data Mixing Database Design with Application Purpose Summary 3.Getting Started:A Simple Customer Chapter Preview:Relational Versus Graph The Foundational Use Case for Graph Data Whv Do Businesses Care About C Implementing a C360 Application in a Relational System Data Modds Relational Implementation Example C360 Oueries Implementing a C360 Application in a Graph System Data Models Graph Implementation Example C360 Oueries Relational Versus Graph:How to Choose Relational Versus Graph:Data Modeling Relational Versus Graph:Representing Relationships Relational Versus Graph:Query Languages Relational Versus Graph:Main Points Summary Whv Not Relational Making a Technology Choice for Your C360 Application 4.Exploring Neighborhoods in Development Chapter Preview:Building a More Realistic Customer Graph Data Modeling Should This Be a Vertex or an Edge LostYet?LetUsWalkYouThroughDirection A Graph Has No Name:Common Mistakes in Naming Our Full Development Graph Model …… 5.Exploring Neighborhoods in Production 6.Using Trees in Development 7.Using Trees in Prodiction 8.Finding Paths in Development 9.Finding Paths in Production 10.Recommendations in Decelopment 11.Simple Entity Resolution in Fraphs 12.Recommendations in Production 13.Epilogue Index