In this book， we'll introduce you to the toolseconomists are using to tackle some of the world's biggest challenges， from health care reform， to climate change， to lifting people out of poverty. Of course， these tools are not just for taking on causes worthy of Nobel Prizes. Economics can also help you become a savvier consumer， successfully launch a new cell phone app， or simply make smarter decisions about how to spend your time and money. Throughout this book， we promise to ask you not just to memorize theories， but also to apply the ideas you read about to the everyday decisions you face in your own life.When people think of economics， they often think of the stock market， the unemployment rate， or media reports saying things like the People's Bank of China issues reform to improve the quoted loan prime rate of market （LPR） Although economics does include these topics， its reach is much broader.
Introduction 1 Demand and Supply 1．1 Demand 1．2 Supply 1．3 Market equilibrium 1．4 Elasticity 2 Consumer Choice 2．1 Consumer's problem 2．2 Preferences 2．3 Indifference curve 2．4 Perfect substitutes and perfect complements 2．5 Utility 2．6 Budget constraints 2．7 Changes in prices and income 2．8 The consumer's equilibrium 2．9 The theory of utility maximization 3 Production Function 3．1 Theory of production and marginal products 3．2 The short-run production function 3．3 The long-run production function 4 Cost of Production 4．1 Basic insights of costs 4．2 Isocost lines 4．3 Short-run cost 4．4 Long-run cost 5 Perfect Competition 5．1 Characteristics of a competitive market 5．2 Demand curve in competitive market 5．3 Revenues in a perfectly competitive market 5．4 The shut-down point 5．5 Profit maximization 5．6 Short-term equilibrium and short-run supply curve 5．7 The long run equilibrium of firm 6 Imperfect Competition 6．1 Definition of imperfect competition 6．2 Patterns of imperfect competition 6．3 Why do imperfect competition exist 6．4 Monopoly 6．5 Monopolistic competition 6．6 Oligopoly 7 Factors of Production 7．1 Define factors of production and describe how they contribute to output 7．2 The nature of factor demands 7．3 Distribution theory and marginal revenue product 7．4 Labor markets and wages 7．5 Land and capital 7．6 The factor distribution of income 8 General Equilibrium and Welfare Economic 8．1 General equilibrium analysis 8．2 Economic efficiency 8．3 General equilibrium analysis 8．4 Welfare economics …… 9 Game Theory 10 Market Failure and Microeconomic Policy
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