定 價(jià):¥238.00
作 者: | 北京創(chuàng)投咨詢有限公司 著 |
出版社: | 清華大學(xué)出版社 |
叢編項(xiàng): | |
標(biāo) 簽: | 暫缺 |
ISBN: | 9787302565703 | 出版時(shí)間: | 2020-12-01 | 包裝: | 精裝 |
開本: | 16開 | 頁(yè)數(shù): | 492 | 字?jǐn)?shù): |
目 錄
2018年撰寫案例
案例1 蒙牛乳業(yè) ····························································································3
案例2 深圳發(fā)展銀行 ··················································································15
案例3 百度 ·································································································35
案例4 58同城 ·····························································································45
案例5 唯品會(huì) ······························································································55
案例6 雙匯 ·································································································69
案例7 科大訊飛 ··························································································87
案例8 順豐速運(yùn) ·························································································103
案例9 國(guó)美 ································································································121
案例10 臺(tái)灣集成電路 ···············································································131
2019年撰寫案例
案例11 青島海爾 ·······················································································151
案例12 小米集團(tuán) ·······················································································163
案例13 中聯(lián)重科 ·······················································································175
案例14 美團(tuán)點(diǎn)評(píng) ·······················································································185
案例15 新浪 ·······························································································201
案例16 遠(yuǎn)大醫(yī)藥 ·······················································································217
案例17 騰訊 ·······························································································231
案例18 金可兒 ···························································································241
案例19 泰格醫(yī)藥 ·······················································································253
案例20 美麗田園 ·······················································································267
案例21 中國(guó)飛機(jī)租賃集團(tuán) ········································································281
2020年撰寫案例
案例22 阿里巴巴 ·······················································································295
案例23 遠(yuǎn)東宏信 ·······················································································309
案例24 ESR ·······························································································321
案例25 中國(guó)巨石 ·······················································································331
案例26 三生制藥 ·······················································································341
案例27 工商銀行 ·······················································································351
案例28 聯(lián)合環(huán)境 ·······················································································363
案例29 分眾傳媒 ·······················································································379
案例30 拼多多 ···························································································391
案例31 宇視科技 ·······················································································409
案例32 百濟(jì)神州 ·······················································································423
案例33 和睦家醫(yī)療 ···················································································439
案例34 康弘藥業(yè) ·······················································································453
案例35 再鼎醫(yī)藥 ·······················································································465
案例36 百勝中國(guó) ·······················································································481