職通商務英語綜合教程1（第三版）

定　價：￥49.80

作　者：	賀雪娟，付檢新，唐菁
出版社：	高等教育出版社
叢編項：
標　簽：	暫缺

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京東 (￥44.30)

ISBN：	9787040547986	出版時間：	2020-08-01	包裝：
開本：	16開	頁數：	138	字數：

內容簡介

　　《職通商務英語》第一版于2010年出版，第二版于2016出版，為“十二五”職業(yè)教育國家級規(guī)劃教材。教材自面世以來，以其優(yōu)良的品質、新穎的編排和科學的設計得到了師生們的一致好評。為適應時代的不斷發(fā)展和新時期對國際商貿人才的更高要求，編者團隊完成了對教材的第二次修訂。第三版教材立足于實際教學工作中的商務英語專業(yè)課程標準，將商務專業(yè)知識、跨文化交際能力與英語語言運用技能相結合；以學習者為中心，以商務活動為環(huán)境，以商貿崗位任務為路徑，以商務交際為目的，由淺入深，循序漸進，通過對學習者聽、說、讀、寫、譯等基本技能的全面訓練，使學習者通曉商務技能、掌握英語知識，并具有在未來工作崗位中完成商務任務和商務交際的能力。《職通商務英語（第三版）綜合教程1》配備二維碼音頻資源及《教師參考書1》（電子版），包含8個教學單元以及2個復習單元。各教學單元體例基本統(tǒng)一，由任務導入、課文精讀、語言要點、商務寫作等模塊構成。

作者簡介

暫缺《職通商務英語綜合教程1（第三版）》作者簡介

圖書目錄

UNIT 1 Business Kaleidoscope
Section Ⅰ Lead-in
Section ⅡReading What Is Business?
Section Ⅲ Language Focus
Section Ⅳ Business Writing Business Letters
Section Ⅴ Listening & Speaking Expressing Opinions
Section Ⅵ Business Etiquette Business Greetings and Introductions
UNIT 2 Business Enterprise
Section Ⅰ Lead-in
Section Ⅱ Reading What Form of Business Enterprises Is Best for You?
Section Ⅲ Language Focus
Section Ⅳ Business Writing A Company Profile
Section Ⅴ Listening & Speaking Presenting a Company
Section Ⅵ Business Etiquette Tips for Cross-Cultural Communication in Language
UNIT 3 Business Plan
Section ⅠLead-in
Section Ⅱ Reading Business Plan
Section Ⅲ Language Focus
Section Ⅳ Business Writing Agendas
Section Ⅴ Listening & Speaking Holding a Meeting
Section Ⅵ Business Etiquette Business Meeting Etiquette
UNIT 4 Business Relationship
Section ⅠLead-in
Section Ⅱ Reading What Is Corporate Entertainment?
Section Ⅲ Language Focus
Section Ⅳ Business Writing Business Cards & Business Greeting Cards
Section Ⅴ Listening & Speaking Socializing
Section Ⅵ Business Etiquette Tips for Fine Dining Etiquette
Review of UNITS 1-4
UNIT5 Marketing
Section ⅠLead-in
Section ⅡReading The Marketing Mix
Section Ⅲ Language Focus
Section Ⅳ Business Writing Telephone Messages
Section Ⅴ Listening & Speaking Business Telephoning
Section Ⅵ Business Etiquette Telephone Manners
UNIT 6 Retail Business
Section ⅠLead-in
Section ⅡReading Retail Trade
Section Ⅲ Language Focus
Section Ⅳ Business Writing Business Memos
Section ⅤListening & Speaking Offering Help
Section Ⅵ Business Etiquette Business Manners
UNIT7 Banking
Section ⅠLead-in
Section ⅡReading The Business of Banking
Section Ⅲ Language Focus
Section Ⅳ Business Writing Notices
Section Ⅴ Listening & Speaking Giving and Asking for Advice
Section Ⅵ Business Etiquette Good Banking Etiquette
UNIT 8 Customer Service
Section ⅠLead-in
Section Ⅱ Reading What Is Customer Service?
Section Ⅲ Language Focus
Section Ⅳ Business Writing Letters of Complaints
Section Ⅴ Listening & Speaking Dealing with Complaints
Section Ⅵ Business Etiquette Ten Commandments of Customer Services
Review of UNITS 5-8
GLOSSARY