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商務(wù)英語精選報刊閱讀

商務(wù)英語精選報刊閱讀

定 價:¥39.00

作 者: 陳志旗
出版社: 浙江大學(xué)出版社
叢編項:
標(biāo) 簽: 暫缺

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ISBN: 9787308195263 出版時間: 2020-04-01 包裝:
開本: 16開 頁數(shù): 字?jǐn)?shù):  

內(nèi)容簡介

  商務(wù)英語是一門交叉學(xué)科,在商務(wù)英語學(xué)習(xí)中,商用語言和商務(wù)知識應(yīng)用同等重要,廣泛的地道的商務(wù)英語語言的輸入是商務(wù)英語水平提升的前提和基礎(chǔ),原汁原味的商務(wù)英語語料和真實的商務(wù)案例是商務(wù)英語學(xué)習(xí)的必要載體。本教材的設(shè)計兼顧了開闊國際視野、商務(wù)語言學(xué)習(xí)和商務(wù)案例學(xué)習(xí)這三方面,從近年外刊商業(yè)新聞報道中精選了24篇有代表性的文章,內(nèi)容涉及企業(yè)發(fā)展戰(zhàn)略、公司管理、商務(wù)創(chuàng)新、產(chǎn)品策略、營銷策略、人力管理等。全書分12單元,每個單元含Text A和Text B兩篇課文,Text A為主課文Text B是同一主題的拓展性課文。每篇課文提供生詞及常用詞組表、專業(yè)術(shù)語及專有名詞注釋、背景知識介紹及課文的參考譯文,方便讀者查閱參考,有利于商務(wù)英語語言學(xué)習(xí)和國際商務(wù)知識積累。同時每篇課文后提供閱讀檢測任務(wù)幫助學(xué)習(xí)者自我評價閱讀效果,及時鞏固課文中的語言重難點。每篇課文最后均設(shè)有一項綜合任務(wù),讀者可以單元話題為中心,適時鞏固課文中詞匯、語言表達,借助課文中的案例啟示,進行對全球性問題的關(guān)注、思考與交流。本教材的對象是商務(wù)英語專業(yè)學(xué)生,也適合已工作并希望通過拓展閱讀提高商務(wù)英語水平的人士自學(xué)使用。

作者簡介

暫缺《商務(wù)英語精選報刊閱讀》作者簡介

圖書目錄

Unit 1 The Belt and Road
Text A Three Final CEE Countries Align with the Belt and Road Initiative
Text B South Africa's Wine Growers See New Demand from China
Unit 2 International Trade
Text A Italy Could Be Forced to Import Olive Oil Because of Extreme Weather
Text B How Will a No-Deal Brexit Hit Travel in and out of the UK and Europe?
Unit 3 Business Strategy
Text A Starbucks Laser-Focused on China Market
Text B Volkswagen Set to Explore Deeper and Wider to Grow Sales in China
Unit 4 Business Innovation
Text A You Can Now Check in with a Facial Scan at Marriott in China
Text B Walmart Turns to Robots and Apps in Stores
Unit 5 Publicity
Text A Nike's Stock Falls After Duke Star Is Hurt as His Sneaker Comes Apart
Text B Dolce & Gabbana Has a Big China Problem After Ad Causes Outrage
Unit 6 Online Retail
Text A Alibaba Singles' Day Sales Top $30 Billion
Text B Pity the Parcel People
Unit 7 Tech Giants
Text A It's All About Huawei. World's Biggest Mobile Tech Show Gets Started.
Text B It's Amazon's World. We Just Live in It.
Unit 8 Business Management
Text A GM Is Reinventing Itself. It's Cutting 15% of Its Salaried Workers and Shutting 5 Plants in North America.
Text B How Burger King Fell Behind
Unit 9 Marketing
Text A Robot Waiters and Snail Pizza: What US Fast Food Brands Do to Please Chinese Diners
Text B P&G Eyes off China's Booming Baby Care Market
Unit 10 Workforce
Text A Older Workers Are Driving Job Growth as Boomers Remain in Workforce Longer
Text B Meet Silicon Valley's "China Whisperer"
Unit 11 Business Competition
Text A This Coffee Company Thinks It Can Beat Starbucks in China
Text B Samsung Losing to Cheap Chinese Rivals and Upcoming iPhone 6
Unit 12 Career in Business
Text A Stepping out of Your Comfort Zone as a Young Entrepreneur
Text B The Business Students of Today Want to "Do Well by Doing Good"

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