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商務(wù)英語聽力 4

商務(wù)英語聽力 4

定 價:¥35.00

作 者: 王文捷,蘇琦
出版社: 重慶大學(xué)出版社
叢編項:
標(biāo) 簽: 暫缺

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ISBN: 9787568919005 出版時間: 2020-01-01 包裝:
開本: 頁數(shù): 字?jǐn)?shù):  

內(nèi)容簡介

  《商務(wù)英語聽力(4)》共12個單元。前1 1個單元圍繞主題進行聽力訓(xùn)練,每個單元設(shè)計熱身活動、基礎(chǔ)技能訓(xùn)練、主題聽力訓(xùn)練、課后拓展及診斷式測驗5個環(huán)節(jié);第12單元為總復(fù)習(xí)測試單元,旨在對學(xué)生聽力技能進行綜合考查。本冊作為聽力綜合實踐篇,話題主要集中在商務(wù)文化知識領(lǐng)域,選材契合商務(wù)活動真實場景,篇章更有深度。練習(xí)設(shè)計注重對學(xué)生思維能力和跨文化交際能力的培養(yǎng),引導(dǎo)學(xué)生融合語言技能和商務(wù)技能,題目更具有挑戰(zhàn)性。

作者簡介

暫缺《商務(wù)英語聽力 4》作者簡介

圖書目錄

Unit 1 Recruitment
Part Ⅰ Warming-up
Part Ⅱ Skill Building
Part Ⅲ Focus on Listening
Task 1 How Companies Recruit?
Task 2 Employment Opportunities for Graduates
Task 3 The 7 C's
Part Ⅳ Research After Class
Evaluation Test
Unit 2 Staff Training and Development
Part Ⅰ Warming-up
Part Ⅱ Skill Building
Part Ⅲ Focus on Listening
Task 1 Job Orientation
Task 2 Partnership and Team Building
Task 3 Time to Move On?
Part Ⅳ Research After Class
Unit 3 Customer Satisfaction
Part Ⅰ Warming-up
Part Ⅱ Skill Building
Part Ⅲ Focus on Listening
Task 1 How to Satisfy a Customer
Task 2 Customer Satisfaction Is Public Relations
Task 3 Satisfaction Service Delivery
Part Ⅳ Research After Class
Evaluation Test
Unit 4 E-business and Privacy Protection
Part Ⅰ Warming-up
Part Ⅱ Skill Building
Part Ⅲ Focus on Listening
Task 1 The Development of E-business
Task 2 Data Protection and Online Privacy
Task 3 The Difference Between Amazon and Alibaba's Business Models
Part Ⅳ Research After Class
Evaluation Test
Unit 5 Research and Development
Part Ⅰ Warming-up
Part Ⅱ Skill Building
Part Ⅲ Focus on Listening
Task 1 What Is Research and Development ( R&D) in Business Field?
……
Unit 6 Outsourcing and Offshoring
Unit 7 Mergers and Acquisitions (M&A)
Unit 8 Intellectual Property Rights
Unit 9 Corporate Culture and Ethics
Unit 10 Cross-cultural Differences
Unit 11 Global Economic Prospects
Unit 12 Review

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