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營(yíng)銷英語(yǔ)(21世紀(jì)職業(yè)教育行業(yè)英語(yǔ))

營(yíng)銷英語(yǔ)(21世紀(jì)職業(yè)教育行業(yè)英語(yǔ))

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作 者: 暫缺
出版社: 復(fù)旦大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 暫缺

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ISBN: 9787309145069 出版時(shí)間: 2019-08-01 包裝:
開本: 頁(yè)數(shù): 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《營(yíng)銷英語(yǔ)/21世紀(jì)職業(yè)教育行業(yè)英語(yǔ)》采用成果導(dǎo)向教學(xué)的理念設(shè)計(jì)課程標(biāo)準(zhǔn)并組織教材內(nèi)容。共設(shè)計(jì)8個(gè)教學(xué)單元,內(nèi)容涵蓋了營(yíng)銷行業(yè)必會(huì)的八個(gè)方面:Unit1 接待顧客;Unit2 介紹產(chǎn)品;Unit3 價(jià)格談判;Unit4 推銷產(chǎn)品;Unit5 求職應(yīng)聘;Unit6 營(yíng)銷專業(yè)文獻(xiàn);Unit7 銷售合同;Unit8 說(shuō)明書。前四單元是針對(duì)學(xué)生在未來(lái)實(shí)際崗位中出現(xiàn)的常見情景,注重培養(yǎng)學(xué)生的英語(yǔ)口語(yǔ)交流能力;后四單元是以營(yíng)銷職業(yè)中所涉及的常見業(yè)務(wù)資料為基礎(chǔ),介紹英語(yǔ)翻譯技巧,使學(xué)生能夠借助學(xué)習(xí)工具讀懂一般業(yè)務(wù)的英語(yǔ)資料內(nèi)容。

作者簡(jiǎn)介

暫缺《營(yíng)銷英語(yǔ)(21世紀(jì)職業(yè)教育行業(yè)英語(yǔ))》作者簡(jiǎn)介

圖書目錄

Unit 1 Receiving Customers
Learning Objectives
Mini-Background
Warm Up
Situations
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Unit 2 Introducing Products
Learning Objectives
Mini-Background
Warm Up
Situations
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Unit 3 Price Negotiation
Learning Objectives
Mini-Background
Warm Up
Situations
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Unit 4 Promoting Products
Learning Objectives
Mini-Background
Warm Up
Situations
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Unit 5 Job Seeking
Learning Objectives
Mini-Background
Warm Up
Situations
Resume
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Unit 6 Marketing Literature
Learning Objectives
Mini-Background
Warm Up
Samples
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Unit 7 Contract
Learning Objectives
Mini-Background
Warm Up
Samples
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Unit 8 Specifications
Learning Objectives
Mini-Background
Warm Up
Samples
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Appendix 1 Glossary

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