Unit 1 Business Part One Lead-in Activities Part Two Knowledge-based Learning Text A Fundamentals of Business Part Three Task-based Learning Text B A History of Business in the United States Part Four General Learning Text C Start a Service Business Todays Quotes Todays Tips Unit 2 Management Part One Lead-in Activities Part Two Knowledge-based Learning Text A The Practices of Successful Managers Part Three Task-based Learning Text B Reactive Management or Predictive Management? Part Four General Learning Text C The Difference Between Management & Leadership Todays Quotes Todays Tips Unit 3 Companies Part One Lead-in Activities Part Two Knowledge-based Learning Text A Companies Part Three Task-based Learning Text B Should You Go E-Commerce? Part Four General Learning Text C The Organizational Structure Todays Quotes Todays Tips Unit 4 Products Part One Lead-in Activities Part Two Knowledge-based Learning Text A What Is a Product? Part Three Task-based Learning Text B The View of Products by the Japanese Part Four General Learning Text C Frito-Lay， Fritos & Lays Todays Quotes Todays Tips Unit 5 Service Industry Part One Lead-in Activities Part Two Knowledge-based Learning Text A Service Operations Part Three Task-based Learning Text B Services： What Are They， Anyway? Part Four General Learning Text C Singapores Services Sector Todays Quotes Todays Tips Unit 6 Advertising Part One Lead-in Activities Part Two Knowledge-based Learning Text A Advertising Part Three Task-based Learning Text B Should Advertisement Be Banned Part Four General Learning Text C The Societal Role Todays Quotes Todays Tips Unit 7 Career Development Part One Lead-in Activities Part Two Knowledge-based Learning Text A Developing a Strategic Career Plan Part Three Task-based Learning Text B Career Planning Process Part Four General Learning Text C Story of Jerry Kan Todays Quotes Todays Tips Unit 8 Communication Skills Part One Lead-in Activities Part Two Knowledge-based Learning Text A Better Communication：Why and How? Part Three Task-based Learning Text B Case Study of Communication Part Four General Learning Text C Cultural Differences in Nonverbal Messages Todays Quotes Todays Tips Unit 9 Business Environment Part One Lead-in Activities Part Two Knowledge-based Learning Text A Business Environment Part Three Task-based Learning Text B What Is Your Environment? Part Four General Learning Text C Cultural Awareness Todays Quotes Todays Tips Unit 10 Economic Systems Part One Lead-in Activities Part Two Knowledge-based Learning Text A Economic Systems
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