Chapter 1 Multimodal Discourse Analysis of Commercial Advertisements From the Perspective of Systemic Functional Linguistics 1．1 Introduction 1．1．1 Research Background 1．1．2 Research Significance and Application Value 1．1．3 Methodology and Data Collection 1．2 Literature Review 1．2．1 Mode and Multimode 1．2．2 The Introduction of Muhimodal Discourse Analysis 1．2．3 The Development of Multimodal Discourse Analysis at Home and Abroad 1．2．4 Previous Studies on Commercial Advertisements 1．3 Theoretical Framework 1．3．1 Introduction 1．3．2 Systemic Functional Linguistics 1．3．3 Visual Grammar 1．4 Muhimodal Discourse Analysis of Commercial Advertisements 1．4．1 Basic Introduction to Commercial Advertisements 1．4．2 Sample Analysis of the Visual Mode in Commercial Advertisements 1．4．3 The Effect of Other Modes 1．4．4 Sample Analysis of Muhimode in Commercial Advertisements 1．5 Conclusion 1．5．1 Findings of This Thesis 1．5．2 Limitations of the Study 1．5．3 Suggestions for Further Study Chapter 2 Textual Equivalence in Translation On the Basis of Textual Metafunction： Seen from Two Chinese Versions of Moby Dick 2．1 Introduction 2．1．1 Background of This Research 2．1．2 Purposes of This Paper 2．1．3 Brief Introduction of Two Chinese Versions of Moby Dick 2．2 Literature Review 2．2．1 Application of Textual Metafunction in Translation Studies 2．2．2 A General View on Herman Melville and Moby Dick 2．3 General Theoretical Framework 2．3．1 A General View on Textual Metafunction 2．3．2 A General View on Textual Equivalence 2．3．3 Relationship between Textual Metafunction and Translation 2．3．4 Relationship between Textual Equivalence and Translation 2．3．5 A General View on Translation Methods and Techniques 2．4 Comparison of Textual Differences in Two Translation Versions 2．4．1 Comparison of Textual Differences in Thematic Structure 2．4．2 Comparison of Textual Differences in Thematic Progression 2．4．3 Comparison of Textual Differences in Cohesion 2．5 Translation Study of the Extracts of Moby Dick based on Textual Equivalence
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