定 價:¥70.00
作 者: | 郭宏文 |
出版社: | 中譯出版社 |
叢編項: | |
標(biāo) 簽: | 暫缺 |
ISBN: | 9787500155591 | 出版時間: | 2018-02-01 | 包裝: | |
開本: | 16開 | 頁數(shù): | 字?jǐn)?shù): |
序言 1
第一章
鏗鏘玫瑰 美麗儒雅 1
第二章
只身南下 創(chuàng)立基業(yè) 15
第三章
言行一致 樹立典范 29
第四章
無私無畏 不辱職權(quán) 43
第五章
眾人劃槳 合作共事 57
第六章
精于營銷 韜略在胸 71
第七章
產(chǎn)品至上 獨霸天下 85
第八章
鐵腕管理 品德出眾 99
第九章
自主創(chuàng)新 勇立潮頭 113
附錄:董明珠經(jīng)典演講 127 PRELUDE 155
CHAPTER ONE
THE ROSE OF IRON, BEAUTIFUL AND REFINED 159
CHAPTER TWO
HEADING SOUTH TO BUILD A CAREER 175
CHAPTER THREE
SETTING MODELSWITH WORDSAND ACTIONS 193
CHAPTER FOUR
FULFILLING TASKS, FEARLESSLY AND SELFLESSLY 211
CHAPTER FIVE
POWERING THE BIG SHIP WITH COMBINED EFFORT 229
CHAPTER SIX
EXCELLING WITH MARKETING STRATEGIES 247
CHAPTER SEVEN
DOMINATING THE MARKET WITH GOOD PRODUCTS 265
CHAPTER EIGHT
MANAGING WITH AN IRON FIST AND HIGH MORALS 283
CHAPTER NINE
INNOVATING INDEPENDENTLY AND LEADING THE TRENDS 303
APPENDICES
SPEECHES OF DONG MINGZHU 323