定 價：￥48.00
| 作 者： | （英）Guy,Brook-Hart,（英）David Clark |
| 出版社： | 西安交通大學出版社 |
| 叢編項： | |
| 標 簽： | 暫缺 |
| ISBN： | 9787569304077 | 出版時間： | 2018-03-01 | 包裝： | |
| 開本： | 16開 | 頁數(shù)： | 160 | 字數(shù)： |
Introduction /4
Acknowledgements /6
Unit notes with exam references and answer keys
Company profiles
Human resources
Unit 1 Staff development and training /7
Unit 2 Job descriptions and job satisfaction /10
Unit 3 Getting the right job /13
Unit 4 Making contact /17
Grammar workshop 1/19
Marketing
Unit 5 Breaking into the market /20
Unit 6 Launching a product /23
Unit 7 A stand at a trade fair /26
Unit 8 Being persuasive /29
Grammar workshop 2/32
Entrepreneurship
Unit 9 Starting a business /33
Unit 10 Financing a start-up /36
Unit 11 Expanding into Europe /39
Unit 12 Presenting your business idea /42
Grammar workshop 3/44
Business abroad
Unit 13 Arranging business travel /45
Unit 14 Business conference /48
Unit 15 Business meetings /51
Unit 16 Spending the sales budget /54
Grammar workshop 4/56
Change
Unit 17 Social media and business /57
Unit 18 Business and the environment /60
Unit 19 A staff survey /63
Unit 20 Offshoring and outsourcing /66
Grammar workshop 5/68
Customer relations
Unit 21 Customer satisfaction and loyalty /69
Unit 22 Communication with customers /72
Unit 23 Corresponding with customers /74
Unit 24 Business across cultures /77
Grammar workshop 6/79
Writing reference answer key /80
Exam skills and exam practice answer keys
Business Vantage /82
Photocopiable activities and case studies
Teacher’s notes and answer keys /86
Unit 1 Activity: The training budget /102
Unit 2 Activity: Responsibilities and relationships at work /102
Unit 3 Activity: Management culture /104
Unit 4 Activity: Body language in interviews /105
Unit 4 Case study: Hello Holidays /107
Unit 5 Activity: Cool hunters /111
Unit 6 Activity: Publicity stunts /113
Unit 6 Case study: MyOfficeChef/115
Unit 7 Activity: Location, location, location: which stand is best? /118
Unit 8 Activity: Quiz: Are you a good negotiator? /120
Unit 9 Activity: A letter to a franchiser /122
Unit 10 Activity: Business start-up game /123
Unit 11 Activity: Location bingo /125
Unit 11 Case study: Finding a new office /128
Unit 12 Activity: Handling questions in presentations /133
Unit 13 Activity: Intercultural advice /134
Unit 14 Activity: Networking /135
Unit 14 Case study: Conference Centre /138
Unit 15 Activity: Speeding up meetings /141
Unit 15 Case study: Agrodist /143
Unit 16 Activity: Business travel game /145
Unit 17 Activity: Traditional marketing vs. social media marketing /147
Unit 18 Activity: Greening the office /149
Unit 19 Activity: Managing change /150
Unit 19 Case study: Fendara SL /151
Unit 20 Activity: Outsourcing survey /153
Unit 21 Activity: Good customer service? /154
Unit 22 Activity: Designing a customer communication competition /156
Unit 23 Activity: An email of apology /157
Unit 24 Activity: Business gurus game /159
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