新東方 劍橋標(biāo)準(zhǔn)商務(wù)英語(yǔ)教程：中級(jí)學(xué)生用書（第2版）

Human resources

Unit 1 Staff development and training /8-11

Unit 2 Job descriptions and job satisfaction /12-15

Unit 3 Getting the right job /16-19

Unit 4 Making contact /20-23

Grammar workshop 1(Unit 1-4) /24-25

Marketing

Unit 5 Breaking into the market /26-29

Unit 6 Launching a product /30-33

Unit 7 A stand at a trade fair /34-37

Unit 8 Being persuasive /38-41

Grammar workshop 2(Unit 5-8) /42-43

Entrepreneurship

Unit 9 Starting a business /44-47

Unit 10 Financing a start-up /48-51

Unit 11 Expanding to Europe /52-55

Unit 12 Presenting your business idea /56-59

Grammar workshop 3(Unit 9-12) /60-61

Business abroad

Unit 13 Arranging business travel /62-65

Unit 14 Business conference /66-69

Unit 15 Business meeting /70-73

Unit 16 Spending the sales budget /74-77

Grammar workshop 4(Unit 13-16) /78-79

Change

Unit 17 School media and business /80-83

Unit 18 Business and the environment /84-87

Unit 19 A staff survey /88-91

Unit 20 Offshoring and outsourcing /92-95

Grammar workshop 5(Unit 17-20) /96-97

Customer relations

Unit 21 Customer satisfaction and loyalty /98-101

Unit 22 Communication with customers /102-105

Unit 23 Corresponding with customers /106-109

Unit 24 Business across cultures /110-113

Grammar workshop 6(Unit 21-24) /114-115

Writing reference /116

Word lists /125

Exam skills and Exam practice/133-165

Contents of exam section /133

Answer key  /166

Transcripts  /184