商業(yè)倫理與社會責任（第10版 雙語教學版）

CHAPTER 1 第1章
The Dynamics of Business and Economics 2 商業(yè)與經濟的動力
Enter the World of Business 進入商業(yè)世界
Competition Is Good for Business 3 競爭有益于企業(yè)
Introduction 4 引言
The Nature of Business 4 企業(yè)的本質
The Goal of Business 4 企業(yè)的目標
The People and Activities of Business 5 企業(yè)的參與者和主要活動
Why Study Business? 7 為什么學習商學
The Economic Foundations of Business 8 企業(yè)的經濟基礎
Economic Systems 9 經濟體制
The Free-Enterprise System 12 自由企業(yè)制度
The Forces of Supply and Demand 13 供給與需求的力量
The Nature of Competition 14 競爭的本質
Economic Cycles and Productivity 16 經濟周期和生產力
The American Economy 19 美國經濟
A Brief History of the American Economy 20 美國經濟簡史
The Role of the Entrepreneur 22 企業(yè)家的作用
The Role of Government in the American Economy 23 政府在美國經濟中的作用
The Role of Ethics and Social Responsibility in Business 24 商業(yè)倫理與社會責任在企業(yè)中的作用
Can You Learn Business in a Classroom? 25 在課堂上學習商業(yè)知識，可能嗎
So You Want a Job in the Business World 26
Review Your Understanding 26
Revisit the World of Business 27
Learn the Terms 27
Check Your Progress 27
Get Involved 28
Build Your Skills: The Forces of Supply and Demand 28
Solve the Dilemma: Mrs. Acres Homemade Pies 29
Build Your Business Plan: The Dynamics of Business and Economics 29
See for Yourself Videocase: Redbox Succeeds by Identifying Market Need 30
Team Exercise 30
Appendix A 附錄 A
CHAPTER 2 第2章
Business Ethics and Social Responsibility 34 商業(yè)倫理與社會責任
Enter the World of Business 進入商業(yè)世界
Antibacterial Soap Faces Regulatory and Consumer Pressure 35 抗菌肥皂面臨監(jiān)管部門和消費者的雙重壓力
Introduction 36 引言
Unemployment 60 失業(yè)
Appendix B 附錄 B
CHAPTER 3 第3章
Business in a Borderless World 82 無邊界世界中的商業(yè)
Enter the World of Business 進入商業(yè)世界
Chinese Smartphone Company Faces Challenges in Expansion 83 中國智能手機公司面臨擴張
Introduction 84 引言
Managing the Challenges of Global Business 107 管理全球商業(yè)挑戰(zhàn)
Notes 113 注釋
Glossary 119 術語表
Photo Credits 122 圖片版權