Lead-in............................................................................................................2 Reading: The Four Stages of the Modern Career Revisited.......................................................................................................4 Business Practice...................................................................................15 Relevant Extension..............................................................................19 Unit 1 Careers .......................................1 Lead-in.........................................................................................................28 Reading: Optimism Knows No Slowdown............................29 Business Practice...................................................................................39 Relevant Extension..............................................................................42 Unit 2 Entrepre neurship .....................27 Lead-in.........................................................................................................52 Reading: Planning Success.............................................................52 Business Practice...................................................................................65 Relevant Extension..............................................................................67 Unit 3 Business Planning ...................51 Lead-in.........................................................................................................78 Reading: Beware the Product Death Cycle...........................79 Business Practice...................................................................................92 Relevant Extension..............................................................................94 Unit 4 Product Quality .......................77 Lead-in......................................................................................................128 Reading: The Cult of Three Cultures......................................130 Business Practice................................................................................143 Relevant Extension...........................................................................146 Lead-in......................................................................................................156 Reading: It’s Payback Time..........................................................157 Business Practice................................................................................169 Relevant Extension...........................................................................172 Unit Unit Corporate Culture ..................127 Employee Motivation ............155 Lead-in......................................................................................................182 Reading: Shaping Strategy in a World of Constant Disruption..............................................................................................183 Business Practice................................................................................196 Relevant Extension...........................................................................198 Unit 8 Management ..........................181 Lead-in......................................................................................................104 Reading: Winning the PR Wars..................................................105 Business Practice................................................................................116 Relevant Extension...........................................................................119 Unit 5 Public Relations .....................103 UNIT ???? VII Lead-in......................................................................................................208 Reading: Why eBay Is Buying Skype......................................209 Business Practice................................................................................221 Relevant Extension...........................................................................224 Lead-in......................................................................................................232 Reading: Driven to Collaboration............................................233 Business Practice................................................................................245 Relevant Extension...........................................................................249 Unit Unit Mergers & Acquisitions .........207 Investment ............................231 附錄1 Glossary ................................................... 256 附錄2 Phrases & Expressions............................. 266 附錄3 Writing File .............................................. 273
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