Unit 1 Marketing 市場營銷 Text A Marketing Basics Text B SWOT Analysis —— The First Step of Success in Marketing Text C Happy Clients Bring More Business Oral Practice Mini-Project Phrases & Terms Surfing the Intemet Video Clip Unit 2 Chain Operation 連鎖經營 Text A Operation of Chain Stores Text B Franchising Text C Case Study —— Stein Mart Oral Practice Mini-Project Phrases & Terms Surfing the Internet Video Clip Unit 3 International Trade 國際貿易 Text A An Introduction to Intemational Trade Text B Gains from Trade Text C Exporting ——An Overview Oral Practice Mini-Project Phrases & Terms Surfing the Internet Video Clip Unit 4 Logistics 物流 TextA Overview of Logistics Text B Components of a Logistics System Text C How Does Third-party Logistics Work? Oral Practice Mini-Project Phrases & Terms Surfing the Internet Video Clip Unit 5 E-commerce 電子商務 Text A Introduction to E-commerce Text B Mobile Commerce Text C Amazon Case Study Oral Practice Mini-Project Phrases & Terms Surfing the Intemet Video Clip Unit 6 Advertising 廣告 TextA Introduction to Advertising （Ⅰ） Introduction to Advertising （Ⅱ） Text B Types of Advertising Text C Brand Loyalty Case Study —— Coca-Cola Can Change Up Oral Practice Mini-Project Phrases & Terms Surfing the Intemet Video Clip Unit 7 Financial Accounting 財務會計 Text A TextB Cash Flow Text C Internal Control Oral Practice Mini-Project Phrases & Terms Surfing the Internet Video Clip Unit 8 Hospitality and Tourism 酒店與旅游業(yè) Text A The Changing Hospitality Industry Text B Ecotourism Text C Green Hotels Cater to Increasing Numbers of Eco-conscious Travelers Oral Practice Mini-Project Phrases & Terms Surfing the lntemet Video Clip Unit 9 Laws and Ethics 法律與倫理 Text A International Commercial Law Text B Anti-piracy Measures Text C Managing the Challenges of the Protection of Intellectual Property Rights Oral Practice Mini-Project Phrases & Terms J Surfing the Internet Video Clip Unit 10 Applications of Information Technology 信息技術的應用 Text A Security and Privacy Challenges in Cloud Computing Environments （Ⅰ） …… Unit 11 Human Resources 人力資源 Unit 12 Public Relations 公共關系 Unit 13 Organizational Culture 企業(yè)文化 Unit 14 Setting Up Your Own Business 創(chuàng)業(yè)
鄂公網(wǎng)安備 42010302001612號 