目 錄前言第1章景區(qū)商灣等管理馥既i苤//Overview of Service Management at Scenic Spo£s1.1 景區(qū)服務(wù)管理概念//Concepts of Service Management at Scenic Spots1.1.1旅游景區(qū)//Scenic Spots1.1.2 旅游景點//Tourist Attractions1.1.3旅游景區(qū)服務(wù)//Services of Scenic Spots1.1.4旅游景區(qū)服務(wù)管理//Service Management at Scenic Spots1.2 景區(qū)服務(wù)管理部門//Service Management Departments at Scenic Spots1.2.1 旅游景區(qū)服務(wù)內(nèi)容//Service Contents at Scenic Spots1.2.2 景區(qū)服務(wù)管理部門//Service Management Departments at Scenic Spots1.3 景區(qū)服務(wù)的內(nèi)涵與原則//Service Connotations and Principles at Scenic Spots1.3.1 景區(qū)服務(wù)的內(nèi)涵//Service Connotations at Scenic Spots1.3.2 景區(qū)服務(wù)原則//Service Principles at Scenic Spots閱讀材料//Readings第2章景區(qū)幾本禮儀2.1 基本要求//Basic Requirements2.2 基本禮儀//Basic Etiquette2.2.1 表情和手勢//Expressions and Gestures.2.2 標(biāo)準(zhǔn)站姿//Standard Stance2.3 禮貌用語//Politeness Expressions2.4 情景演練//Scenario Simulation2.4.1 點人數(shù)//Count the Number of Tourists2.4.2 站在合適的位置與游客交談//Stand in the Right Position When Talking with Tourists2.4.3 主動幫助游客//Take the Initiative to Help Tourists課后實踐與練習(xí)//Practice and Exercise閱讀材料//Readings第3章景區(qū)售票服務(wù)l/Services at the Ticket D,3.1 常用詞匯表/Nocabulary3.2 常用句型//Sentences3.3 售票服務(wù)管理//Ticketing Service Management3.3.1 售票前準(zhǔn)備工作//Preparatory Work before Ticketing第4章景區(qū)檢票服務(wù)第5章景區(qū)講解服務(wù)第6章景區(qū)游客中心服務(wù)第7章景區(qū)旅游商品銷售服務(wù)第8章景區(qū)餐飲服務(wù)第9章景區(qū)賓館服務(wù)附錄參考文獻(xiàn)