Module One Introduction to Foreign—Related Companies
Ⅰ.Introduction to Foreign—Related Companies
1.Tuning—in
2.Foreign—Related Companies and Their Developments
Ⅱ.Functional Management of Foreign—Related Companies
1.Tuning—in
2.Different Functions in Companies
Ⅲ.Procedures of Establishing Foreign—Related Companies in China
1.Requirements of Establishing Joint Ventures and Foreign Companies in China
2.Procedures of Establishing Joint Ventures and Foreign Companies in China
Supplementary Reading How Chinese Companies Go Abroad
案例分析及實訓任務 星巴克靈活的國際市場經營方式
Module Two Strategic Management
Ⅰ.What Is Strategic Management？
1.Tuning—in
2.Strategic Management
Ⅱ.Tasks of Strategic Management
1.Developing Vision and Mission Statements
2.Establishing Objectives
3.A Situational Analysis
4.Generate， Evaluate and Select Strategies
5.Implement Strategies
6.Strategy Evaluation
案例分析及實訓任務 從卡夫食品有限公司戰(zhàn)略看未來發(fā)展
Module Three Human Resource Management
Ⅰ.Introduction to Human Resource Management
1.Tuning—in
2.Human Resource Management
Ⅱ.Tasks of Human Resource Management
1.Recruiting Employees
2.Training Employees
3.Employees' Performance Appraisal
4.Employee Movement Management
5.Establishing Employee Compensation Plans
6.Dealing with Labor Relations
Supplementary Reading Managing Human Resource in International Business
案例分析及實訓任務 卓越亞馬遜的“全員持股”
Module Four Marketing Management
Ⅰ.Introduction to Marketing
1.Tuning—in
2.Evolvement of Marketing
3.Holistic Marketing
4.Process of Marketing
Ⅱ.Main Tasks of Marketing
1.Marketing Research
2.Environment and Consumer Analysis
3.Market Segmentation and Selection
4.Product Strategy
5.Pricing Strategy
6.Distribution Strategy
7.Promotion
Supplementary Reading Brand Strategy
案例分析及實訓任務 周大福：一線品牌三線突圍——金字塔式產品體系，助攻下一個戰(zhàn)略高地
Module Five Operations Management
1.Introduction to Operations Management
1.Tuning—in
2.Operations Management
Ⅱ.Operations Management in Manufacturers
1.Tuning—in
2.Location Strategy
3.Layout Strategy
4.Procurement Management
5.Production Planning
6.Inventory Management
7.Just—in—Time （JIT） Production and Lean Production
Ⅲ.Operations Decisions for Companies in Service Industry
1.Tuning—in
2.The Characteristics of Service
3.Operations Decisions in Service Companies
案例分析及實訓任務 順豐速運：“收1派2”背后的流程再造
案例分析及實訓任務 A快餐店的經營問題
Module Six Enterprise Ethics and Social Responsibility
Ⅰ.What Is Business Ethics and Why Is It Important？
Ⅱ.What Are the Main Ethical Problems in Commercial Environment
1.Ethical Problems in HRM
2.Ethical Problems in Marketing
3.Ethical Problems in Accounting
4.Ethical Problems in Environment
5.Ethical Problems in International Business
Ⅲ.Managing Business Ethics and Corporate Social Responsibility
1.Managing Business Ethics
2.Corporate Social Responsibility
案例分析及實訓任務 聯(lián)想的“公益創(chuàng)投”
參考文獻
鄂公網安備 42010302001612號 