“新商務英語教程”系列教材采用話題、語言技能和任務緊密結(jié)合的編寫原則,全書以話題為核心,語言技能為主線,精心設計的任務型活動貫穿每個教學單元。本教材為《新商務英語閱讀教程2》,由龐明主編。全書共8個單元,每單元由Learning Objectives,Lead-in,Embracing English,Extending Your English和Self-evaluation 5個模塊構(gòu)成,在擴大閱讀量的同時對英語閱讀基本技能進行訓練。本教材可供高職高專院校商務英語專業(yè)和應用英語專業(yè)外貿(mào)和涉外文秘方向的學生在一年級下學期使用。
作者簡介
暫缺《新商務英語閱讀教程2》作者簡介
圖書目錄
Unit 1 Human Resources Learning Objectives Section A Lead-in Section B Embracing English Text A HRIs Important to an Organization Text B PeoplePowerYourBusiness Section C Extending Your English I.Approaching the reading skill:Skimming to get gist/implied information(略讀獲取主要/隱含信息)1 II.Applying the reading skill:Human Resources Life Cycle Section D Self-evaluation Unit 2 Public Relations Learning Objectives Section A Lead-in Section B Embracing English Text A The Essence of the Public Relations Text B FormingYourPR Success Section C ExtendingYour English I.Approaching the reading skill:Skimming to get gist/implied information(略讀獲取主要/隱含信息)2 II.Applying the reading skill:What Does a Public Relations Agency Do? Section D Self-evaluation Unit 3 Finance Learning Objectives Section A Lead-in Section B Embracing English Text A AGuide to Finance for Business Text B TheRoles andImpactofFinance onBusiness Section C Extending Your English I.Approaching the reading skill:Topic sentences(主題句)1 II.Applying the reading skill:Finance with Other Business Functions Section D Self-evaluation Unit 4 Marketing Learning Objectives Section A]Lcadin Section B Embracing English Text A The Importance ofMarketing for Successful Business Text B Is Traditional Marketing Still Alive? Section C Extending Your English I.Approaching the reading skill:Topic sentences(主題句)2 II.Applyingthe reading skill:Customers in Marketing Section D Self-evaluation Unit 5 Research&Development Learning Objectives Section A Leadin Section B Embracing English Text A Role ofResearch and Development in Business Text B Weighing the Benefits of R&D in Business Section C Extending Your English I.Approaching the reading skill:Understanding the conceptual meaning(理解概念意義)1 II.Applying the reading skill:Research and Development:the good and bad side Section D Self-evaluation Unit 6 Production Learning Objectives Section A Lcad-in Section B Embracing English Text A What Happens in the Operations Department of a Company? Text B Production--ManagingQuality Section C Extending Your English I.Approaching the reading skill:Understanding the conceptual meaning(理解概念意義)2 II.Applying the reading skill:Encourage Manufacturing Efficiency Section D Self-evaluation Unit 7 Advertisement Learning Objectives Section A Lead-in Section B Embracing English Text A What IsAdvertising as an Organizational Function? Text B How Does Advertising Influence People? Section C Extending Your English I.Approaching the reading skill:Understanding relations within/between the sentences(理解句內(nèi)/句際關(guān)系)1 II.Applying the reading skill:NonprintAdvertising Section D Self-evaluation Unit 8 Sales Learning Objectives Section A Leadin Section B Embracing English Text A Basics ofthe Sales Process Text B Shift Your Sales Focus for Increased Sales Section C Extending Your English I.Approachingthe reading skill:Understanding relationswithin/betweenthe sentences(理解句內(nèi)/句際的關(guān)系)2 II.Applying the reading skill:After Sales Service Business Section D Self-evaluation New Words and Expressions