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新商務英語閱讀教程2

新商務英語閱讀教程2

定 價:¥42.80

作 者: 楊亞軍、周瑞杰、謝職安、龐明、揣維維
出版社: 清華大學出版社
叢編項: 新商務英語教程
標 簽: 暫缺

ISBN: 9787302373728 出版時間: 2015-06-01 包裝:
開本: 頁數(shù): 字數(shù):  

內(nèi)容簡介

  “新商務英語教程”系列教材采用話題、語言技能和任務緊密結(jié)合的編寫原則,全書以話題為核心,語言技能為主線,精心設計的任務型活動貫穿每個教學單元。本教材為《新商務英語閱讀教程2》,由龐明主編。全書共8個單元,每單元由Learning Objectives,Lead-in,Embracing English,Extending Your English和Self-evaluation 5個模塊構(gòu)成,在擴大閱讀量的同時對英語閱讀基本技能進行訓練。本教材可供高職高專院校商務英語專業(yè)和應用英語專業(yè)外貿(mào)和涉外文秘方向的學生在一年級下學期使用。

作者簡介

暫缺《新商務英語閱讀教程2》作者簡介

圖書目錄

Unit 1 Human Resources
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A HRIs Important to an Organization
Text B PeoplePowerYourBusiness
Section C Extending Your English
I.Approaching the reading skill:Skimming to get gist/implied information(略讀獲取主要/隱含信息)1
II.Applying the reading skill:Human Resources Life Cycle
Section D Self-evaluation
Unit 2 Public Relations
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A The Essence of the Public Relations
Text B FormingYourPR Success
Section C ExtendingYour English
I.Approaching the reading skill:Skimming to get gist/implied information(略讀獲取主要/隱含信息)2
II.Applying the reading skill:What Does a Public Relations Agency Do?
Section D Self-evaluation
Unit 3 Finance
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A AGuide to Finance for Business
Text B TheRoles andImpactofFinance onBusiness
Section C Extending Your English
I.Approaching the reading skill:Topic sentences(主題句)1
II.Applying the reading skill:Finance with Other Business Functions
Section D Self-evaluation
Unit 4 Marketing
Learning Objectives
Section A]Lcadin
Section B Embracing English
Text A The Importance ofMarketing for Successful Business
Text B Is Traditional Marketing Still Alive?
Section C Extending Your English
I.Approaching the reading skill:Topic sentences(主題句)2
II.Applyingthe reading skill:Customers in Marketing
Section D Self-evaluation
Unit 5 Research&Development
Learning Objectives
Section A Leadin
Section B Embracing English
Text A Role ofResearch and Development in Business
Text B Weighing the Benefits of R&D in Business
Section C Extending Your English
I.Approaching the reading skill:Understanding the conceptual meaning(理解概念意義)1
II.Applying the reading skill:Research and Development:the good and bad side
Section D Self-evaluation
Unit 6 Production
Learning Objectives
Section A Lcad-in
Section B Embracing English
Text A What Happens in the Operations Department of a Company?
Text B Production--ManagingQuality
Section C Extending Your English
I.Approaching the reading skill:Understanding the conceptual meaning(理解概念意義)2
II.Applying the reading skill:Encourage Manufacturing Efficiency
Section D Self-evaluation
Unit 7 Advertisement
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A What IsAdvertising as an Organizational Function?
Text B How Does Advertising Influence People?
Section C Extending Your English
I.Approaching the reading skill:Understanding relations within/between the sentences(理解句內(nèi)/句際關(guān)系)1
II.Applying the reading skill:NonprintAdvertising
Section D Self-evaluation
Unit 8 Sales
Learning Objectives
Section A Leadin
Section B Embracing English
Text A Basics ofthe Sales Process
Text B Shift Your Sales Focus for Increased Sales
Section C Extending Your English
I.Approachingthe reading skill:Understanding relationswithin/betweenthe sentences(理解句內(nèi)/句際的關(guān)系)2
II.Applying the reading skill:After Sales Service Business
Section D Self-evaluation
New Words and Expressions

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