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經(jīng)貿(mào)英語(第2版)

經(jīng)貿(mào)英語(第2版)

定 價(jià):¥36.00

作 者: 蔣磊,鄧楠 編
出版社: 中國商務(wù)出版社
叢編項(xiàng): 中國國際貿(mào)易學(xué)會(huì)"十二五"規(guī)劃教材
標(biāo) 簽: 暫缺

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ISBN: 9787510311376 出版時(shí)間: 2015-01-01 包裝: 平裝
開本: 16開 頁數(shù): 271 字?jǐn)?shù):  

內(nèi)容簡介

  《經(jīng)貿(mào)英語(第2版)/中國國際貿(mào)易學(xué)會(huì)“十二五”規(guī)劃教材》根據(jù)經(jīng)貿(mào)工作所需的英語知識(shí)和技能來設(shè)計(jì)學(xué)習(xí)任務(wù),全方位地訓(xùn)練學(xué)生在經(jīng)貿(mào)英語閱讀和表達(dá)方面的語言應(yīng)用能力,以滿足基礎(chǔ)英語與相關(guān)職業(yè)英語有機(jī)銜接的實(shí)際需要,實(shí)現(xiàn)基礎(chǔ)階段向?qū)I(yè)技能階段的自然過渡,充分體現(xiàn)任務(wù)驅(qū)動(dòng)、項(xiàng)目導(dǎo)向的教育教學(xué)新理念。

作者簡介

暫缺《經(jīng)貿(mào)英語(第2版)》作者簡介

圖書目錄

Unit 1 Business and Trade
Module I Lead-in:Looking&Thinking
Module Ⅱ Listening&Speaking
Reading A InternationalTrade
Reading B Yard Sales in the United States
Module IV Linking up; Reading Skills & Word Building
Module V Building-up More Skills
Module VI Funny Time
Unit 2 CompanyPresentations
Module I Lead-in: Looking & Thinking
Module Ⅱ Listening & Speaking
Reading A A Trend-Businesses Today Go Global
Reading B IKEA-Making Life Better
Module IV Linking up: Reading Skills & Word Building
Module V Building-up More Skills
Module VI Funny Time
Unit 3 Conference and Exhibition
Module I Lead-in: Looking & Thinking
Module Ⅱ Listening & Speaking
Module Ⅲ Reading&Understanding
Reading A Trade Show-A Promising Industry
Module IV Linking up: Reading Skills and Word Building
Module V Building-up More Skills
Module VI Funny Time
Unit 4 New Retailing Program
WorkObjectives
Module I Lead-in: Looking & Thinking
Module Ⅱ Listening & Speaking
Module Ⅲ Reading&Understanding
Reading A Factory-to-Store Strategy Pays Off for US Retailer
Reading B Carrefour-World's Largest Food Retailer
Module IV Linking up: Reading Skills and Word Building
Module V Building-up More Skills
Module VI Funny Time
Unit 5 Business Dinner
Module I Lead-in: Looking & Thinking
Module Ⅱ Listening&Speaking
Reading A Doing Business over Meals
Reading B A Bigger and Better Reception
Module IV Linking up: Reading Skills and Word Building
Module V Building-up More Skills
Module VI Funny Time
Unit 6 Brands
WorkObjectives
……
Unit 7 Money and Banking Matter
Unit 8 Marketing
Unit 9 Customer Service
Unit 10 Starting up Your Own Business

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