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外貿(mào)函電實(shí)戰(zhàn):情境仿真+案例剖析

外貿(mào)函電實(shí)戰(zhàn):情境仿真+案例剖析

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作 者: 李為 編
出版社: 教育科學(xué)出版社
叢編項(xiàng): 應(yīng)用型本科規(guī)劃教材
標(biāo) 簽: 教材 經(jīng)濟(jì)管理類 研究生/本科/??平滩?/td>

ISBN: 9787504185716 出版時(shí)間: 2014-08-01 包裝: 平裝
開(kāi)本: 16開(kāi) 頁(yè)數(shù): 291 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《外貿(mào)函電實(shí)戰(zhàn):情境仿真+案例剖析》在正式出版前,曾作為內(nèi)部講義在編寫團(tuán)隊(duì)所在高校先期試用,并在教學(xué)實(shí)踐中不斷修改、完善?!锻赓Q(mào)函電實(shí)戰(zhàn):情境仿真+案例剖析》以應(yīng)用為導(dǎo)向,突出教學(xué)內(nèi)容的實(shí)用性、針對(duì)性和可操作性,特別強(qiáng)調(diào)國(guó)際貿(mào)易實(shí)務(wù)與英語(yǔ)函電寫作知識(shí)的雙向融合,設(shè)置合乎國(guó)際貿(mào)易操作規(guī)則的仿真情境及案例,幫助學(xué)生體驗(yàn)國(guó)際貿(mào)易操作流程,旨在培養(yǎng)學(xué)生掌握外貿(mào)英語(yǔ)函電的基本知識(shí),熟練寫出規(guī)范、地道的國(guó)際商務(wù)信函,準(zhǔn)確地表達(dá)國(guó)際商務(wù)意圖和決策的專業(yè)技能和素質(zhì)。

作者簡(jiǎn)介

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圖書目錄

Chapter 1 The Layout and Structure of Business Letters
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 2 Establishing Business Relations
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 3 Inquiries
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 4 Quotations and Offers
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 5 Counter-offers
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 6 Orders and Acknowledgement
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 7 Payment
Section I. Warming-up Questions
Section II. Basic Knowledge
Section IlL Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 8 Letter or Credit
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 9 Packing and Shipment
Section I. Warming-up Questions
Section II. Basic Knowledge
Section IlL Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 10 Insurance
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 11 Complaints and Claims
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 12 Agent
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
附錄
自測(cè)習(xí)題
實(shí)訓(xùn)項(xiàng)目
參考文獻(xiàn)

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