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社會化媒體環(huán)境下競爭情報研究進展:競爭情報國際會議論文集(2012)

社會化媒體環(huán)境下競爭情報研究進展:競爭情報國際會議論文集(2012)

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作 者: 謝新洲,李永進 編
出版社: 北京大學出版社
叢編項:
標 簽: 情報學 社會科學 圖書館學/檔案學

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ISBN: 9787301238394 出版時間: 2014-02-01 包裝: 平裝
開本: 16開 頁數: 424 字數:  

內容簡介

《社會化媒體環(huán)境下競爭情報研究進展:競爭情報國際會議論文集(2012)》著重關注國家、科研機構及企業(yè)發(fā)展過程中競爭情報的實際需求,展示和總結競爭情報在科技創(chuàng)新、戰(zhàn)略管理、國際化競爭中實際應用和最佳的實踐案例,探討競爭情報如何更加充分地發(fā)揮對經濟和創(chuàng)新的推動作用,探討社會化媒體環(huán)境下競爭情報研究的新進展,以期發(fā)揮競爭情報盤活大數據商業(yè)價值挖掘的抓手作用,從而推進競爭情報在我國產業(yè)、行業(yè)、企業(yè)中的廣泛應用和實踐。

作者簡介

謝新洲,北京大學新聞與傳播學院教授、博士生導師

圖書目錄

Session 1 The Application of Social Media in Compatitive Intelligence
主題一 社會化媒體在競爭情報中的應用
Social Medias Competitive Intelligence Function
Xie Xinzhou, Liu Kun, Wang Qiang
Using Social Media Analysis for Market (Entry) Strategies
Martin Grothe, Franziska Brecht
The Trend of Competitive Technical Intelligence in the Digital Age
Li Gang, Li Xiang
Research on Visualization of Microblog Communication Characteristics andContent Features
He Jiangen, Lu Wei, Zhang Xiaojuan, Tang Xiangbin
Public Opinion Evolution and Its Response under the Microblog Spread—Taking Sanya Events about Ripping Tourists off as Example
Fu Hong, Xie Xinzhou, Du Zhitao
Countermeasures on Development of Scitech Information in the Age of Big Data
Wu Chensheng, Liu Yanjun, Liu Ru, Zhang Luji
Public Opinions Guidance and Scitech Information Communication for Public Emergencies
Liu Yanjun, Wu Qiong, Li Nanxin, Zhao Junchao
Analysis of Influencing Factors of Opinion Expression of Internet Users
Mu Qing, Du Zhitao
The Method about Getting Information Resource of Competitive Intelligence through Microblog
Wei Chen, Ma Ran
Towards Building Automated Web Information Monitoring Services to Support Research Profiling
Zhang Zhixiong, Liu Jianhua, Zou Yimin, Xie Jing, Qian Li, Wang Ying

Session 2 Competitive Intelligence and Enterprise Competitiveness
主題二 競爭情報與企業(yè)競爭力
Innovation: Why Smart Stragegies Are Neither Necessarily Competitive Nor Intelligent?
JeanMarie Rousseau, Jean Grisel
How Competitive Intelligence can Improve the Development of Contractors and Subcontractors
Henri Dou, Pierre Larrat
The Direction of Competitive Intelligence Activities in Japanese Enterprises Responding to the Changing Global Economic Environment
Yoshio Sugasawa, Fumiyuki Takahashi
The New Challenges of CI Initiativesin Japanese Enterprises
Fumiyuki Takahashi, Yoshio Sugasawa
Effect of Standard Competitive Intelligence on Enterprise Technology Innovation
Song Hui
Zhongguancun Small Medium Microenterprises Information Demand and the Ways of Obtaining Micro Analysis
Wang Houquan
Analysis of the Electric Business War and the State of Industry Competition in Our Country
Liu Pingping, Liu Kun
The Risk Radar for Chinese Enterprises Going Abroad Deep Due Diligence Based on Competitive Intelligence
Zheng Gang
Research on Competitive Intelligence Practices of French Poles of Competitiveness
Li Rong, Zhang Yuan, Wei Xiaochuan
A Study on the Moral Education and Norms of Competitive Intelligence Professionals
Zhang Yunqian, Yan Na, Chen Shenjing
Problems that SMEs in Zhongguancun Science and Technology Park Facing
Liu Qiang, Xie xinzhou, Li Yongjin
The Development Characteristics of 2012 Top 500 Manufacturing Enterprises of China Based on the Data Analysis
Zhao Ting, Chen Shenjing, Shi Yifang, Gao Wen

Session 3 Techniques, Methods and Tools of Competitive Intelligence
Session 4 The Analysis of Competitive Intelligence in Scientific Innovation

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