INTRODUCTION The Rock and the Hard Place Dynamic City, Tabloid TV Key Research Questions Methodology The Arrangement of the Thesis
PART ONE CHINESE MEDIA IN TRANSITION CHAPTERONE FROM MAOISM TO MARKET The First Period The Second Period The Third Period The Fourth Period and the Party Principle CHAPTERTWO INSTITUTIONAL SHIFTS Shifting Governance——Decentralization Shifting Finances——The Growth of Advertising Shifting Environments: The Rise of the Internet Shifting Corporate Structure Consolidation and Conglomeration Shifting Horizons: Imports, Exports and Transnational Alliances CHAPTERTHREE PROGRAMMING RESPONSES Changing Emphases——From Instruction to Audience Building Commerce and Representation——Tabloidisation Tabloidisation with Chinese Characteristics
PART TWO SHANGHAI: MEDIA CITY CHAPTERFOUR SHANGHAI, A UNIQUE METROPOLIS The City as a City State The City as a Cultural Laboratory The City as a Consumer Centre The City as a Media Hub Summary CHAPTERFIVE BROADCASTING IN. SHANGHAI A City in Motion: Developments and Opportunities Emerging Broadcasting Markets: Competition and Commercialism Consolidation and Specialization: The Rise of the Shanghai Media Group CHAPTERSIX THE DEVELOPMENT OF DRAGON TV Motivation Ambitions Corporate Strategies Competitions and Competitors Summary PART THREE REORGAN I SING REPRESENTAT I 0NS CHAPTERSEVEN INSIDE DRAGON TV Institutional Innovations Programming Strategies Dimensions of Tabloidisation CHAPTEREIGHT TALKING POINTS: TONIGHT SHOW Talk Shows in China American vs. Dragon Tonight Show A Case Study of Dragon's Tonight Show CHAPTERNINE INVESTIGATIONS: DEPTH 105 Investigative Documentaries in China A Case Study of Depth 105 Chinese-Style Tabloidisation in Depth 105 CHAPTERTEN POPULAR PLEASURES: GAME PLAYERS The Gaming Culture in China A Case Study of Game Players Chinese-Style Tabloidisation in Game Players CONCLUSION BIBLIOGRAPHY INTERVIEWS ACKNOWLEDGEMENTS
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