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國(guó)際商務(wù)談判(第二版)

國(guó)際商務(wù)談判(第二版)

定 價(jià):¥43.00

作 者: 竇然 編
出版社: 復(fù)旦大學(xué)出版社
叢編項(xiàng): 卓越·21世紀(jì)國(guó)際經(jīng)濟(jì)與貿(mào)易專業(yè)教材新系
標(biāo) 簽: 教材 經(jīng)濟(jì)管理類 研究生/本科/??平滩?/td>

ISBN: 9787309111071 出版時(shí)間: 2015-01-01 包裝: 平裝
開本: 16開 頁數(shù): 373 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

《國(guó)際商務(wù)談判(英文第2版) 》依舊由12章組成,涉及國(guó)際商務(wù)談判的各個(gè)環(huán)節(jié)和 相關(guān)知識(shí),如談判的準(zhǔn)備與開局、磋商策略、僵局化 解、簽約須知、語言技巧、心理素質(zhì)、不同國(guó)家和地 區(qū)談判者的談判風(fēng)格和相關(guān)禮儀,等等。本次修訂中 對(duì)第一版各章節(jié)的多處文字表述、數(shù)據(jù)和部分段落結(jié) 構(gòu)做了重新調(diào)整。例如,將原先書中按中國(guó)人習(xí)慣的 表達(dá),換成西方人的慣用說法;某些案例中的數(shù)據(jù)按 實(shí)際匯率重新做了核實(shí);有些略顯冗長(zhǎng)的小標(biāo)題和句 子,在不改變?cè)獾那疤嵯拢膶懗筛泳毜奈淖?和表述;書中涉及一些談判的策略和技巧,也按邏輯 關(guān)系、使用頻率等予以重新調(diào)整和增刪。
  本書適合中國(guó)高校相關(guān)專業(yè)的學(xué)生、進(jìn)修生、來 華留學(xué)生以及從事涉外商務(wù)工作的相關(guān)人士。

作者簡(jiǎn)介

暫缺《國(guó)際商務(wù)談判(第二版)》作者簡(jiǎn)介

圖書目錄

Chapter 1 An Overview of International Business Negotiation
1.1 Definition and Characteristics of International Business Negotiation
1.2 Forms of International Business Negotiation
1.3 Basic Forms of Intemational Business Negotiation
Chapter 2 Game Principles
2.1 Equal and Voluntary Participation
2.2 Credibility First
2.3 Reciprocity and Mutual Benefits
2.4 Maximizing Commonalities and Minimizing Differences
2.5 Speak on Good Grounds
2.6 Separate the People from the Problem
Chapter 3 Preparations
3.1 Collecting Information
3.2 Forming the Negotiation Team
3.3 Planning for International Business Negotiation
3.4 Physical Preparations
3.5 Simulated Negotiations
Chapter 4 Negotiation Opening
4.1 Creating an Appropriate Atmosphere
4.2 Opening Steps
4.3 Opening Strategies
Chapter 5 Bargaining Process
5.1 Making a Quotation
5.2 Bargaining
5.3 Making Compromise
Chapter 6 Negotiation Strategies and Tactics
6.1 An Overview of Negotiation Strategies
6.2 Developing Your Strategies
6.3 Strategic Considerations
6.4 Common Gambits and Tactics
6.5 Useful Negotiation Strategies
6.6 What Tactics Will You Use?
Chapter 7 Ways of Breaking Impasse
7.l Why Does Impasse Arise?
7.2 Conquer the Fear of Impasse
7.3 Avoid Provocation
7.4 Don't Make Things Worse
7.5 Other Means of Dispute Handling
Chapter 8 Language Skills
8.1 Skills of Asking and Answering
8.2 Language Skills of Statement and Refutation
8.3 Skills of Body Languages
Chapter 9 The Formation of Contracts
9.1 Identification and Means of Negotiation Closing
9.2 Conclusion and Guarantee of a Contract
9.3 Modification, Termination and Assignment of Contracts
9.4 Settlement of Disputes after Contract Signing
9.5 Authentication and Notarization of a Contract
Chapter 10 Psychological Qualities of the Negotiator
10.1 Psychological Qualities of the Effective Negotiator
10.2 Understanding Non-verbal Communication and Lies
10.3 Creativity and Problem-solving in Negotiation
Chapter 11 Etiquette
11.1 Negotiators as Hosts
11.2 Negotiators as Guests
11.3 We All Have to Follow!
11.4 Etiquette and Taboos in Different Cultures
Chapter 12 International Business Negotiation Styles
12.1 Negotiation Styles in American Countries
12.2 The European Negotiation Styles
12.3 The Asian Negotiation Styles
12.4 The Middle-East Area Negotiation Styles
12.5 The African Negotiation Styles
References

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