Learning Objectives Introduction Definition of Tourism Characteristics of Tourism Factors Influencing Tourism Definition of International Tourist and International Tourism Development of International Tourism Restrictions on International Travel International Tourism Organizations Review Questions Internet Exercises Chapter 2 Themes in Tourism Learning Objectives Introduction Adventure Tourism Business Tourism Cruise Tourism Culinary Tourism Cultural and Heritage Tourism Dark Tourism Ecotourism Educational Tourism Event Tourism Farm Tourism and Agri-tourism Film-induced Tourism Health， Wellness and Spa Tourism Medical Tourism Religious Tourism Rural Tourism Senior Tourism Shopping and Retail Tourism Sports Tourism Urban Tourism Wildlife Tourism Review Qusetions Internet Exercises Chapter 3 Attractions and Entertainment Learning Objectives Introduction Historical Background Definition and Typology of an Attraction Amusement and Theme Parks Animal Attractions Events as Attractions Historic Places/Sites Museums Non-purpose-built Attractions Destinations Attributions of Attractions Review Questions Internet Exercises Chapter 4 Lodging and Commercial Foodservice Learning Objectives Introduction Lodging Commercial Foodservice Review Questions Internet Exercises Chapter 5 Transportation Learning Objectives Introduction Travel by Air Travel by Train Travel by Car Travel by Bus and Coach Travel by Bicycle Travel by Water Review Questions Internet Exercises Chapter 6 Business of Tour Operations Learning Objective Introduction What Tour Operation Do Main Categories of Tour Operation Putting the Package Together Contracting Tour Operators' Strategies Review Questions Internet Exercises Chapter 7 Tourism Impacts Learning Objectives Introduction Key Perspectives of Tourism Impacts Economic Impacts Economic Instability Socio-cultural Impacts Environmental Impacts Review Questions Internet Exercises Chapter 8 Market Concept and International Tourism Marketing Learning Objectives Introduction Definitions of Marketing Definition of Tourism Marketing Importance of Marketing Focus Tourism and International Marketing Destinations in the Global Market Evolution of Marketing and Tourism Marketing SWOT Analysis Strategy Marketing Mix Review Questions Internet Exercises Chapter 9 Destination Planning and Branding Learning Objectives Introduction Emergence of the Destination Defining Destinations Destination Planning Destination Image Destination Marketing Strategy Destination Branding Technology Destination Marketing Organizations Review Questions Internet Exercises Chapter 10 Travel Experience Learning Objectives Travel in the West Coast of USA Travel in the East Coast of USA Review Questions Internet Exercises References
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