實(shí)用會(huì)展英語(yǔ)（第二版）

定　價(jià)：￥25.00

作　者：	邱玉華著
出版社：	北京大學(xué)出版社
叢編項(xiàng)：
標(biāo)　簽：	高職高專教材教材外語(yǔ)

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ISBN：	9787301239995	出版時(shí)間：	2014-05-01	包裝：	平裝
開本：	16開	頁(yè)數(shù)：	150	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　《實(shí)用會(huì)展英語(yǔ)（第二版）》側(cè)重培養(yǎng)學(xué)生用英語(yǔ)進(jìn)行會(huì)展服務(wù)與接待的交際能力以及會(huì)展整個(gè)流程中的策劃、管理、營(yíng)銷、物流、談判、設(shè)計(jì)及其他工作中的溝通能力，特別是口頭表達(dá)能力。本書一直堅(jiān)持從會(huì)展業(yè)中的兩大主要參與者：參展商和組展商兩者的立場(chǎng)來(lái)編寫。同時(shí)，教學(xué)內(nèi)容以和學(xué)生的生活和就業(yè)較密切的國(guó)內(nèi)會(huì)展為主導(dǎo)，輔之以相應(yīng)的國(guó)外內(nèi)容?！秾?shí)用會(huì)展英語(yǔ)（第二版）》難易程度適中，既適合高職高專的課堂教學(xué)，又可供會(huì)展從業(yè)人員自學(xué)。

作者簡(jiǎn)介

　　邱玉華，重慶第二師范學(xué)院英語(yǔ)語(yǔ)言學(xué)及英漢對(duì)比專業(yè)，副教授。

圖書目錄

目錄
Unit 1 Introduction of MICE Industry at Home and Abroad 國(guó)內(nèi)外會(huì)展業(yè)概況...................... 1
Lesson 1 Introduction of the World MICE Industry 世界會(huì)展業(yè)概況........................................................... 2
Lesson 2 Yesterday and Today of China’s MICE Industry 中國(guó)會(huì)展業(yè)的歷史和現(xiàn)狀............................... 10
Unit 2 Exhibition and Conference Centers in China 中國(guó)的會(huì)展中心................................... 18
Lesson 1 Size and Location of Exhibition Centers 會(huì)展中心的面積與位置............................................... 19
Lesson 2 Space Size and Location 展臺(tái)面積與位置.................................................................................... 26
Unit 3 Preparations for the Exhibition 會(huì)展籌備................................................................................. 35
Lesson 1 Preparations by the Host 組展方的準(zhǔn)備工作............................................................................. 36
Lesson 2 Preparations by the Exhibitors 參展方的準(zhǔn)備工作....................................................................... 44
Unit 4 Participation in an Exhibition 參展.............................................................................................. 53
Lesson 1 Decorating: Stand Construction and Reception 布展：展臺(tái)搭建和接待..................................... 54
Lesson 2 Promotion of Exhibits, Services Provided and Delegations 展品推介、會(huì)展服務(wù)及組團(tuán)參展...... 60
Lesson 3 Emergencies during the Exhibition 會(huì)展期間突發(fā)情況................................................................ 67
Unit 5 Cancellation and Move-out 退展和撤展................................................................................... 76
Lesson 1 Cancellation of Exhibit Registration 取消預(yù)訂展位...................................................................... 77
Lesson 2 Move-out 撤展................................................................................................................................ 84
Unit 6 Post-Conference Tour 會(huì)后游...................................................................................................... 93
Unit 7 Exhibition and Conference Strategies 會(huì)展策略............................................................. 103
Lesson 1 Organizers’ Strategies 組展方的策略.......................................................................................... 104
Lesson 2 Exhibitors’ Strategies 參展商的策略........................................................................................... 110
Unit 8 Preparations for the MICE Profession 會(huì)展行業(yè)入職準(zhǔn)備.......................................... 118
Lesson 1 Career Prospect of MICE 會(huì)展行業(yè)職業(yè)前景............................................................................. 119
Lesson 2 Qualifications for the MICE Profession 會(huì)展行業(yè)職業(yè)資格....................................................... 125
參考答案............................................................................................................................................................... 135
參考文獻(xiàn)............................................................................................................................................................... 149