Unit 1 Marketing市場營銷 Text A Marketing Basics Text B SWOT Analysis——the First Step of Success in Marketing Text C Happy Clients Bring More Business Oral Practice Mini-Project Phrases&Terms Surfing the Internet Video Clip Unit 2 Chain Operation連鎖經(jīng)營 Text A Operation of Chain Stores Text B Franchising Text C Case Study—Stein Mart Oral Practice Mini—Project Phrases&Terms Surfing the Internet Video Clip Unit 3 International Trade國際貿(mào)易 Text A An Introduction to International Trade Text B Gains from Trade Text C Exporting—An Overview Oral Practice Mini—Project Phrases&Terms Surting the Internet Video Clip Unit 4 Logistics物流 Text A Overview of Logistics Text B Components of a Logistics System Text C How Does Third—party Logistics Work？ Oral Practice Mini—Project Phrases&Terms Surfing the Internet Video Clip Unit 5 E—commerce電子商務(wù) Text A Introduction to E-commerce Text B Mobile Commerce Text C Amazon Case Study Oral Practice Mini—Project Phrases&Terms Surfing the Internet Video Clip Unit 6 Advertising廣告 Text A Introduction to Advertising（Ⅰ） Introduction to Advertising（Ⅱ） Text B Types of Advertising Text C Brand Loyalty Case Study—Coca—Cola Can Change Up Oral Practice Mini-Project Phrases&Terms Surfing the Internet Video Clip Unit 7 Financial Accounting財務(wù)會計 Text A Introduction to Accounting Text B Cash Flow Text C Internal Control Oral Practice Mini—Project Phrases&Terms Surfing the Internet Video Clip Unit 8 Hospitality and Tourism酒店業(yè)與旅游業(yè) Text A The Changing Hospitality Industry Text B Ecotourism Text C Green Hotels Cater to Increasing Numbers of Eco-conscious Travelers Oral Practice Mini-Project Phrases&Terms Surfing the Internet Video Clip Unit 9 Laws and Ethics法律與倫理 Text A International Commercial Law Text B Anti-piracy Measures Text C Managing the Challenges of the Protection of Intellectual Property Rights Oral Practice Mini-Project Phrases&Terms Surfing the Internet Video Clip Unit 10 Applications of Information Technology信息技術(shù)的應(yīng)用 Text A Security and Privacy Challenges in Cloud Computing Environments（Ⅰ） Security and Privacy Challenges in Cloud Computing Environments（Ⅱ） Text B Social Network—Facebook Text C The Smartphone Information Revolution Oral Practice Mini-Project Phrases&Terms Surfing the Internet Video Clip Unit 11 Human Resources人力資源 Text A Functions of Human Resources Management Text B External vs Internal Recruitment Text C Case Study—Cabinet Manufacturer Improves Efficiency with Automated Workforce Management Oral Practice Mini—Project Phrases&Terms Surfing the Internet Video Clip Unit 12 Public Relations公共關(guān)系 Text A Public Relations Basics（Ⅰ） Public Relations Basics（Ⅱ） Text B Learning to Use PR Functions Text C The Past and Present of Public Relations Oral Practice Mini—Project Phrases&Terms Surfing the Internet Video Clip Unit 13 Organizational Culture企業(yè)文化 Text A Organizational Culture Text B Culture：Your Environment for People at Work Text C Measuring Organizational Culture（Ⅰ） Measuring Organizational Culture（Ⅱ） Oral Practice Mini—Project Phrases&Terms Surfing the Internet Video Clip Unit 14 Setting Up Your Own Business創(chuàng)業(yè) Text A Thinking of Starting a Small Business？ Thinking of Starting a Small Business？ Text B Ten Simple Rules for a Successful Start-up Text C Tips to Get Rich Young Oral Practice Mini-Project Phrases&Terms Surfing the Internet Video Clip Glossary
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