商務(wù)英語(yǔ)函電（第3版）

定　價(jià)：￥31.00

作　者：	王乃彥編
出版社：	對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社
叢編項(xiàng)：	中等職業(yè)教育國(guó)家規(guī)劃教材
標(biāo)　簽：	口語(yǔ)/生活實(shí)用英語(yǔ) 商務(wù)/職場(chǎng)英語(yǔ) 外語(yǔ)

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ISBN：	9787566305527	出版時(shí)間：	2013-07-01	包裝：	平裝
開本：	16開	頁(yè)數(shù)：	257	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　《中等職業(yè)教育國(guó)家規(guī)劃教材：商務(wù)英語(yǔ)函電（第3版）》的宗旨是：體現(xiàn)國(guó)際貿(mào)易中新的貿(mào)易方式及新的做法，使教材實(shí)用性更強(qiáng)；體現(xiàn)國(guó)際貿(mào)易專業(yè)核心技能的培養(yǎng)，突出函電寫作的能力訓(xùn)練；體現(xiàn)本教材編寫一貫的認(rèn)真嚴(yán)謹(jǐn)?shù)奶攸c(diǎn)，保證系統(tǒng)性和完整性。此次修訂的重點(diǎn)是對(duì)各章節(jié)的注釋和練習(xí)大量更新，更突出技能型訓(xùn)練；每課加入了Optional Reading，擴(kuò)大學(xué)生閱讀量；將代理、電子商務(wù)等章節(jié)以附錄的方式作為輔助材料供教師選擇使用；同時(shí)加入了一套完整的業(yè)務(wù)案例，使學(xué)生了解一筆業(yè)務(wù)的全過(guò)程。

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圖書目錄

Chapter One The Layout of a Business Letter
Forms of a Business Letter
Chapter Two Establishing Business Relations
Introduction
Lesson 1 Self-introduction
Lesson 2 Request for the Establishment of Business Relatio
Lesson 3 An Invitation to the Guangzhou Fair
Chapter Test
Chapter Three Enquiries and Offers
Introduction
Lesson 4 An Enquiry for Chinese Cotton Piece Goods
Lesson 5 An Enquiry for Iron Nails
Lesson 6 An Offer
Lesson 7 A Special Offer
Lesson 8 Asking for Proforma Invoice
Lesson 9 Urging the Buyer to Accept the Offer
Chapter Test
Chapter Four Counter-offers
Introduction
Lesson 10 Counter-offer on Groundnut Kernels
Lesson 11 Acceptance of a Counter-offer
Lesson 12 Declining a Counter-offer
Chapter Test
Chapter Five Orders and The Conclusion of Business
Introduction
Lesson 13 （A） An order
（B） A Repeat Order
Lesson 14 Sending a Sales Contract
Lesson 15 Confirming a Repeat Order
Lesson 16 Counter-Signature
Chapter Test
Chapter Six Payment
Introduction
Lesson 17 （A） Proposing to Pay by 30 Days' L/C
（B） Reply
Lesson 18 （A） Asking for Easier Payment Terms
（B） Reply
Lesson 19 （A） Request for Payment by D/A
（B） Reply
Chapter Test
Chapter Seven Establishment of and Amendment to L/C
Introduction
Lesson 20 （A） Urging the Establishment of L/C
（B） Advising the Establishment of L/C and Asking for Timely Delivery
Lesson 21 Asking for Amendment to the L/C
Lesson 22 Asking for Extension of L/C
Chapter Test
Chapter Eight Shipment
Introduction
Lesson 23 Packing Requirement
Lesson 24 Shipping Instructions
Lesson 25 Urging Shipment
Chapter Test
Chapter Nine Insurance
Introduction
Lesson 26 Asking for CFR Terms
Lesson 27 Asking for Additional Insurance
Lesson 28 （A） Reply to a Request for Excessive Insurance
（B） Type of Coverage
Chapter Test
Chapter Ten Complaints and Claims
Introduction
Lesson 29 Claims for Poor Packing
Lesson 30 Complaints of Wrong Goods Delivered
Lesson 31 （A） Settlement of Claim
（B） Claim Rejected
Chapter Test
Appendix Ⅰ Agencies
Appendix Ⅱ Modes of Electronic Communication
Appendix Ⅲ A Case Study
Appendix Ⅳ Worldwide Business Telex Abbreviations
Appendix Ⅴ Money Abbreviation Table