Gary P．Schneider目前是美國奎尼皮亞克大學會計系的William S．Perlroth教授，曾先后任教于圣迭戈大學、田納西大學和賽維爾大學，多次獲得優(yōu)秀教學獎。迄今為止，他在會計、信息系統(tǒng)、管理學方面已經(jīng)出版了50多部著作，并在《Interfaces》、《Issues in Accounting Education》、《IS Audit＆Control Journal》和《Journal Of Information Systems》等權(quán)威刊物上發(fā)表了100余篇研究論文。他還曾擔任《Business Studies Journal》和《Accounting Information Systems and Technology Reporter》的編輯。
圖書目錄
Preface Part 1: Introduction Chapter 1 The Second Wave of Global E-Business Electronic Commerce: Into the Third Wave Electronic Commerce and Electronic Business Categories of Electronic Commerce The Development and Growth of Electronic Commerce The Dot-Com Boom, Bust, and Rebirth The Second Wave of Electronic Commerce The Third Wave Begjns Business Models, Revenue Models, and Business Processes Focus on Specific Business Processes Role of Merchandising Product/Process Suitability to Electronic Commerce Electronic Commerce: Opportunities, Cautions, and Concerns Opportunities for Electronic Commerce Electronic Commerce: Cautions and Concerns Economic Forces and Electronic Commerce Transaction Costs Markets and Hierarchies Using Electronic Commerce to Reduce Transaction Costs Network Economic Structures Network Effects Identifying Electronic Commerce Opportunities Strategic Business Unit Value Chains Industry Value Chains SWOT Analysis: Evaluating Business Unit Opportunities International Nature of Electronic Commerce Trust Issues on the Web Language Issues Cultural Issues Culture and Government Infrastructure Issues Summary Key Terms Review Questions Exercises Cases Chapter 2 E-Business Technology Basics The Internet and the World Wide Web Origins of the Internet New Uses for the Internet Commercial Use of the Internet Growth of the Internet Packet-Switched Networks Routing Packets Public and Private Networks Virtual Private Networks （VPNs） Intranets and Extranets Internet Protocols TCP/IP IP Addressing Electronic Mail Protocols Web Page Request and Delivery Protocols Emergence of the World Wide Web The Development of Hypertext Graphical Interfaces for Hypertext The World Wide Web The Deep Web Domain Names Markup Languages and the Web Markup Languages Hypertext Markup Language Extensible Markup Language （XML） HTML and XML Editors Internet Connection Options Connectivity Overview Voice-Grade Telephone Connections Broadband Connections Leased-Line Connections Wireless Connections Internet2 and the Semantic Web Summary Key Terms Review Questions Exercises Cases Part 2: Business Strategies for Electronic Commerce Chapter 3 Web Server and E-Mail Technologies Web Server Basics Dynamic Content Generation Multiple Meanings of "Server" Web Client/Server Architectures Software for Web Servers Operating Systems for Web Servers Web Server Software Finding Web Server Software Information …… Part 3: Technologies for Electronic Commerce Part 4: Integration For Further Study and Research
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