創(chuàng)業(yè)應用英語（第二冊）

定　價：￥45.00

作　者：	王運華，劉海波
出版社：	中央廣播電視大學出版社
叢編項：
標　簽：	高職高專英語外語學習

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ISBN：	9787304060961	出版時間：	2013-04-01	包裝：	平裝
開本：	16開	頁數：	320	字數：

內容簡介

　　《創(chuàng)業(yè)經濟應用英語》（第一、二冊）采用“以學生為中心，以創(chuàng)業(yè)教育為主題”的編寫模式。“以創(chuàng)業(yè)為主題”是指選取與“培養(yǎng)有創(chuàng)業(yè)能力的人”有關的英語聽力和閱讀材料。每冊包含十個單元，第一冊涉及的主題有：教育和兼職的重要性、確立目標、團隊合作、如何抓住機遇、如何處理危機、培養(yǎng)企業(yè)家精神、選對創(chuàng)業(yè)項目、開始創(chuàng)業(yè)。第二冊主要圍繞創(chuàng)辦企業(yè)所需的知識能力為主題，如，撰寫商業(yè)計劃、尋求創(chuàng)業(yè)資金、人才招聘、企業(yè)管理、市場調查、質量控制、產品銷售、客戶服務、應對激烈競爭、建立品牌。

作者簡介

　　王運華，女，福州英華職業(yè)學院教師，其研究成果有：高職院校學生英語語法學習信念的研究高職院校學生英語語法學習信念的研究淺談中國閩菜英譯出國與就業(yè)等。

圖書目錄

Unit 1 Devise a Business Plan
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing

Unit 2 Finance Your Business
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing

Unit 3 Staff Recruitment and Retention
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing

Unit 4 Business Management
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing

Unit 5 Market Research
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing

Unit 6 Quality Control
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing

Unit 7 Promote Your Product
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing

Unit 8 Customer Service
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing

Unit 9 Deal with the Competition
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing

Unit 10 Build Your Brand
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing

Glossary
Phrases and Expressions
References
Appendices
Ⅰ .Translation for Text
Ⅱ. Examinational Syllabus of Pretco-A
Ⅲ. Key for Exercises
Ⅳ. Affixes & Roots Lists