Unit 1 Part I A. Brokers B. A Product Manager Part II A. Relationships with Different Kinds of People B. Relationships Between the Employees Part III A. Accountant B. How to Be a Successful Businessman Part IV The World of Humor Unit 2 Part I A. Contract Law and Warranty B. Trademark, Patent and Agency Law Part II A. Oral Contracts B. How to Write Effective Business Contracts Part III A. Talking About the Contract B. Hire a Personal Lawyer Part IV The World of Humor Unit 3 Part I A. Partnership B. Corporate Chains Part II A. Join the NW Business Partnership B. Creating a Winning Business Partnership Part III A. Health Partnership B. Joint Venture Part IV The World of Humor Unit4 Part I A. Corporations B. The Modem Corporation Part II A. Types of Business Organizations （ I ） B. Types of Business Organizations （ II ） Part III A. Tips to Make an Organization B. Transnational Corporations Part IV The World of Humor Unit 5 Part I A. Management B. Business Administration Part II A. Business Practice B. Which One Is More Profitable? Part HI A. The Need for a Strategic Plan B. Workers' Role Part IV The World of Humor Unit 6 Part I A. Information Technology （ I ） B. Information Technology （ II ） Part II A. Information Security B. Different Types of IT Industry Jobs Part III A. The E-marketing B. Information Needs Part IV The World of Humor Unit 7 Part I A. Marketing B. Customer Service Part II A. Marketing Approaches （ | ） B. Marketing Approaches （ II ） Part III A. Elements of the Marketplace B. Cross-cultural Marketing Part IV The World of Humor Unit 8 Part I A. Supply and Demand B. Competition Part II A. Business Competition （ I ） B. Business Competition （ lI ） Part III A. What Is an Internal Company Analysis? B. Internal Business Analysis Part IV The World of Humor Test One Part I Part II Part III Part IV Unit 9 Part I A. Other Financial Institutions B. What Is a Central Bank? Part II A. Standard Chartered Bank B. Banking Support for Small Business Part III A. J.P. Morgan B. Finalizing a Plan Part IV The World of Humor Unit 10 Part I A. Seven Management Principles of an Industrialist Group B. Roles of General Managers Part II A. Business Management B. Taking Responsibility During the Recession Part III A. Green Cars B. Environmental Protection Part IV The World of Humor Unit 11 Part I A. Understanding Cultural Differences B. Business Culture Part II A. The Globalization Paradox B. Japanese Communication Styles Part III A. Customs, Etiquette and Protocol B. Global Business and Local Cultures Part IV The World of Humor Unit 12 Part I A. Dell Computer Turns Customer Satisfaction into Profits （ I ） ... B. Dell Computer Turns Customer Satisfaction into Profits （ 1] ） ... Part II A. Swatch —— A Successful Story B. Personal Life Style and the Purchasing Process Part III A. Ice Cream Profits Melt Away B. Domestic DVD Makers Urged to Pay Fees Part IV The World of Humor Unit 13 Part I A. Job Hunting B. Successful Job Interview Part II A. Writing Your Resume B. Improving Your Communicating Skills Part III A. Finding a Job Abroad B. How Can Graduates Get Jobs Part IV The World of Humor Unit 14 Part I A. Trade Policy B. Balance of Trade Part II A. Trade Protectionism in U.S. Takes on New Features B. Chinese Minister Calls for Fight Against Trade Protectionism Part III A. Japan Trade Talks Are Under Way B. Art Paper May Cost More Part IV The World of Humor Unit 15 Part I A. Brakes on Fakes （ I ） B. Brakes on Fakes （ II ） Part II A. Pawnshop Trade Boosted B. Arabian Matchmakers: Flourishing Business Part III A. World's Top Chefs Cook up Culinary Summit B. Nuclear Plant Gone to Weeds Part IV The World of Humor Test Two Part I Part II Part III Part IV
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