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工商管理碩士英語視聽說教程

工商管理碩士英語視聽說教程

定 價(jià):¥28.00

作 者: 劉曉丹,常青,楊春艷 編
出版社: 哈爾濱工業(yè)大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 暫缺

ISBN: 9787560338729 出版時(shí)間: 2013-01-01 包裝: 平裝
開本: 16開 頁數(shù): 184 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  常青、楊春艷主編的這本《工商管理碩士英語視聽說教程》是哈爾濱工業(yè)大學(xué)“十二五”規(guī)劃教材,以《MBA英語教學(xué)大綱》為依據(jù)編寫。主要包 括10個(gè)單元,涉及食品安全、科技媒體、社會(huì)醫(yī)療等現(xiàn)在比較流行的話題,同時(shí) 包含崗位培訓(xùn)、出差行程、廣告營銷、職場(chǎng)生涯、洽談會(huì)議和公司周年慶典等工作和商業(yè)話題。 《工商管理碩士英語視聽說教程》適用于工商管理碩士以及具有同等英語水平的學(xué)生使用。

作者簡(jiǎn)介

暫缺《工商管理碩士英語視聽說教程》作者簡(jiǎn)介

圖書目錄

Unit 1  Training and Seminar   Part I  Watching and Listening   Activity 1 : Studying Abroad   Activity 2: Conference and Training Inquires   Activity 3 : Decision Making   Part II  Communication and Discussion   Task 1 : Overseas Study   Task 2: Preparation for a Seminar   Task 3: Training Methods   Part III  Situational Conversations   Situation 1 : Workshop   Situation 2: Giving a Presentation   Part IV  Presentation Skills   Self-Introduction   Part V  Culture Notes   Western Festivals Unit 2  Business and Traveling   Part I  Watching and Listening   Activity 1 : Travel Arrangements   Activity 2: China's High Speed Rail   Activity 3 : Having a Reservation   Part II  Communication and Discussion   Task 1 : Preparing for a Business Trip   Task 2: Unforgettable Business Trips   Task 3 : Cutting down Stress of Business Trips   Part III  Situational Conversations   Situation 1: Farewell Dinner   Situation 2: Business Trip Abroad   Part IV  Presentation Skills   Nonverbal   Part V  Culture Notes   A Safe Trip Abroad Unit 3  Advertising and Marketing   Part I  Watching and Listening   Activity 1 : Ad of Canon   Activity 2 : Value of Advertising   Activity 3: Marketing Strategy   Part II  Communication and Discussion   Task 1 : The Influence of Advertisement   Task 2 : Advantages and Disadvantages of Ads   Task 3 : Marketing Campaign   Part III  Situational Conversations   Situation 1 : False Advertising   Situation 2 : Achievement Reviews   Part IV  Presentation Skills   Structure of Oral Presentation   Part V  Culture Notes   Western Traditions and Taboos Unit 4  Males and Females   Part I  Watching and Listening   Activity 1 : Changing Roles of Males and Females   Activity 2: A Call to Men   Activity 3 : Women's Ability to See More Colors   Part II  Communication and Discussion   Task 1 : Men's Fantasy   Task 2 : Attractiveness of Women to Men   Task 3: Gender Differences   Part III  Situational Conversations   Situation 1 : Talking about Husbands   Situation 2: Creating Ideas   Part IV  Presentation Skills   Questions & Response to Questions   Part V  Culture Notes   The Western Astrology and Chinese Zodiac Unit 5  Social Media and Technology   Part I  Watching and Listening   Activity 1 : The Future of Customer Experience   Activity 2: Reading in the Internet Age   Activity 3 : iPad   Part II  Communication and Discussion   Task 1 : Media Formats   Task 2: Paper Books and E-books   Task 3: Media Literacy   Part III  Situational Conversations   Situation 1 : E-products   Situation 2 : Infomania   Part IV  Presentation Skills   Numbers   Part V  Culture Notes   American and British Newspapers Unit 6  People and Career   Part I  Watching and Listening   Activity 1 : Leading to Success   Activity 2: How to Perform Effectively in a Job Interview   Activity 3: Money Types   Part II  Communication and Discussion   Task 1 : Discussion on Success   Task 2 : Recruitment of Staff   Task 3 : Employee Benefit   Part III  Situational Conversations   Situation 1: Job Hopping   Situation 2 : Promotion   Part IV  Presentation Skills   Describing People   Part V  Culture Notes   Chinese Festivals Unit 7  Food and Safety   Part I  Watching and Listening   Activity 1: Taboo Food   Activity 2: Nutrition or Poison   Activity 3 : Seed of Suicide   Part II  Communication and Discussion   Task 1: Extreme Food   Task 2: You Are What You Eat   Task 3: Vegetarian Food   Part III  Situational Conversations   Situation 1 : Cooking   Situation 2: Making Coffee   Part IV  Presentation Skills   Chart   Part V  Culture Notes   Traditional Chinese Culture (1) Unit 8  Conferences and Negotiations   Part I  Watching and Listening   Activity 1 : Hosting a Meeting   Activity 2: Business Negotiation   Activity 3 : Business Conference   Part II  Communication and Discussion   Task 1 : Hosting a conference   Task 2: Interview and Evaluation   Task 3: Business Conference   Part III  Situational Conversations   Situation 1 : Giving Suggestions   Situation 2 : Bonus   Part IV  Presentation Skills   Interpreting (1)   Part V  Culture Notes   Negotiation Unit 9  Health and Therapy   Part I  Watching and Listening   Activity 1 : American Health Care System   Activity 2: Traditional Chinese Medicine   Activity 3 : Ho'oponopono   Part II  Communication and Discussion   Task 1 : Health Care Systems in Different Countries   Task 2: TCM and Other Therapies   Task 3: How to Stay Healthy   Part m  Situational Conversations   Situation 1 : Talking about TCM   Situation 2 : Check-up   Part IV  Presentation Skills   Giving Instructions   Part V  Culture Notes   Traditional Chinese Culture (2) : Buddhism Unit 10  Anniversary and Celebrations   Part I  Watching and Listening   Activity 1: Graduation ceremony   Activity 2 : Theme Party   Activity 3 : The Queen's Speech   Part II  Communication and Discussion   Task 1 : Celebrations   Task 2: Party Planning   Task 3 : Gift Giving   Part III  Situational Conversations   Situation 1 : Graduation Season   Situation 2 : Congratulations   Part IV  Presentation Skills   Interpreting (2)   Part V  Culture Notes   Dinner Table Etiquette Scripts

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