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商務(wù)英語函電

商務(wù)英語函電

定 價(jià):¥30.00

作 者: 周峰,魏莉霞 主編
出版社: 北京大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 高職高專教材 教材 經(jīng)濟(jì)管理

ISBN: 9787301219003 出版時(shí)間: 2013-01-01 包裝: 平裝
開本: 16開 頁數(shù): 245 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《全國(guó)高職高專規(guī)劃教材·國(guó)際貿(mào)易系列:商務(wù)英語函電》從高職高專院?!吧虅?wù)英語函電”課程的教學(xué)實(shí)際出發(fā),遵循“實(shí)用、夠用、能用”的原則,注重學(xué)習(xí)者實(shí)踐操作技能的培養(yǎng)。全書共分12章,主要內(nèi)容涵蓋了國(guó)際商務(wù)活動(dòng)中建立業(yè)務(wù)關(guān)系、詢價(jià)及回復(fù)、報(bào)盤與還盤、促銷、訂貨下單、付款、包裝、保險(xiǎn)、裝運(yùn)、投訴理賠、代理等業(yè)務(wù)環(huán)節(jié),并以外貿(mào)業(yè)務(wù)員崗位典型工作任務(wù)為導(dǎo)向,通過業(yè)務(wù)背景知識(shí)介紹、核心句型學(xué)習(xí)、實(shí)例分析、模擬套寫、考證實(shí)戰(zhàn)、課后拓展等多種形式,使學(xué)習(xí)者科學(xué)有效地掌握處理各種外貿(mào)業(yè)務(wù)函電的技巧和方法?!度珖?guó)高職高專規(guī)劃教材·國(guó)際貿(mào)易系列:商務(wù)英語函電》不僅可作為高職高專院校國(guó)際貿(mào)易、商務(wù)英語等涉外類專業(yè)學(xué)生課程教學(xué)使用,也可供準(zhǔn)備參加全國(guó)外銷員職業(yè)資格、全國(guó)商務(wù)英語翻譯職業(yè)資格、劍橋國(guó)際商務(wù)英語等各類商務(wù)英語考試的考生復(fù)習(xí)備考以及外經(jīng)貿(mào)從業(yè)人員閱讀。

作者簡(jiǎn)介

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圖書目錄

Unit 1 Introduction of Business Letters
Learning Aims
Background Knowledge
Writing Tips
Exercises
Supplementary Reading
Unit 2 Establishment of Business Relations
Leaming Aims
Background Knowledge
Writing Tips
Sentence Patterns & Examples
Specimen Letters
Notes
Exercises
Supplementary Reading
After-Class Study
Chinese Version of Specimen Letters
Unit 3 Enquiries and Replies
Learning Aims
Background Knowledge
Writing Tips
Sentence Patterns & Examples
Specimen Letters
Notes
Exercises
Supplementary Reading
After-Class Study
Chinese Version of Specimen Letters
Unit 4 Offers, Counter-offers and Acceptance
Learning Aims
Background Knowledge
Writing Tips
Sentence Patterns & Examples
Specimen Letters
Notes
Exercises
Supplementary Reading
After-Class Study
Chinese Version of Specimen Letters
Unit 5 Sales Promotion
Learning Aims
Background Knowledge
Writing Tips
Sentence Patterns & Examples
Specimen Letters
Notes
Exercises
Supplementary Reading
After-Class Study
Chinese Version of Specimen Letters
Unit 6 Orders and Acknowledgements
Learning Aims
Background Knowledge
Writing Tips
Sentence Patterns & Examples
Specimen Letters
Notes
Exercises
Supplementary Reading
After-Class Study
Chinese Version of Specimen Letters
Unit 7 Terms of Payment
Learning Aims
Background Knowledge
Writing Tips
Sentence Patterns & Examples
Specimen Letters
Notes
Exercises
Supplementary Reading
After-Class Study
Chinese Version of Specimen Letters
Unit 8 Packing
Unit 9 Insurance
Unit 10 Shipment
Unit 11 Complaints and Claims
Unit 12 Agency
Key to Exercises
Bibliography(參考文獻(xiàn))

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