PART Ⅰ DEVELOPING EFFECTIVE BE WRITING SKILLS Unit 1 Awareness for Effective BE Practical Writing 1.1 Awareness for Effective BE Practical Writing 1.2 Role of Awareness for Effective BE Practical Writing Unit 2 Comment on the Correct Use of BE Practical WritingPrinciples 2.1 Comment on the Use of the KISS Principle 2.2 Comment on the Use of the Businesslike Poise for BE Writing 2.3 Comment on the Use of the Six C's 2.4 Comment on the Use of Modern Terminology Unit 3 Errors Resulting from the Negative Impact of the ChineseLanguage 3.1 Run-on Sentences 3.2 Dangling Modifiers 3.3 Luxurious Phrases 3.4 Too Many Verbs PART Ⅱ EXTERNAL COMMUNICATION Unit 4 Seven Steps to Effective BE Letter Writing 4.1 Comment on the Layout of BE Letters 4.2 Comment on the Writing Approach 4.3 Comment on the Style of the Original Letter and Make Your Revision Unit 5 Comment on Routine & Non-Routine Request Letters 5.1 Routine Request Letters on Catalogues Replies 5.2 Non-Routine Request Letters on Various Things & Replies Unit 6 Comment on Application Letters 6.1 Comment on the Unsolicited Application Letters 6.2 Comment on the Solicited Application Letters 6.3 Compare the Tone of the Application Letters Unit 7 Comment on Resume 7.1 Comment on Peter Johnson's Resume 7.2 Compare the Following 2 Resumes Unit 8 Comment on Persuasive Sales Letters 8.1 Unsolicited Sales Letters for Product/Service Promotion &Replies 8.2 Solicited Sales Letters for Product/Service Promotion &Replies Unit 9 Comment on Complaint Letters 9.1 Comment on the Complaint Letter 9.2 Comment and Make Improvement on Complaint Letters 9.3 Compare and Comment on the Two Complaint Letters Unit 10 Comment on Agency Letters 10.1 Comment on the Agency Letter 10.2 Make Improvement on Agency Letter 10.3 Compare and Comment on the Two Agency Letters Unit 11 Comment on Social Letters 11.1 Comment on Social Letters 11.2 Comment on Invitation Letter & Its Reply 11.3 Comment and Improve the Following Resignation Letter PART Ⅲ INTERNAL COMMUNICATION Unit 12 Comment on Memos 12.1 Comment on Memo Writing and Make Improvement 12.2 Comment on Memo Writing and Make Improvement 12.3 Compare the Coversation with the Memo on the Same Subject Unit 13 Comment on Reports 13.1 Comment on Report Writing and Make Improvement 13.2 Comment on Report Writing and Make Improvement 13.3 Compare the Following Two Reports PART Ⅳ MISCELLANEOUS COMMUNICATION Unit 14 Comment on Contracts 14.1 Comment on the Following Sales Contract 14.2 Comment on the Following Purchase Contract 14.3 Compare the Following Contract in English and Chinese Version Unit 15 Comment on Product Instructions/Descriptions 15.1 Comment on Product Instructions/Descriptions 15.2 Comment and Make Improvement on Product Instructions 15.3 Compare the Following Instructions in English and Chinese Version Unit 16 Comment on Business Speeches 16.1 Comment on the Following Business Speech 16.2 Make Comment & Improvement upon the Following Speech 16.3 Compare the Following Speech in English & Chinese Version Keys to Exercises Appendixes References
鄂公網(wǎng)安備 42010302001612號 