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管理行業(yè)英語

管理行業(yè)英語

定 價(jià):¥29.80

作 者: 黎晴 等主編
出版社: 暨南大學(xué)出版社
叢編項(xiàng): 21世紀(jì)應(yīng)用型本科教育行業(yè)英語系列教材
標(biāo) 簽: 外語學(xué)習(xí) 職業(yè)/行業(yè)英語

ISBN: 9787566801838 出版時(shí)間: 2012-08-01 包裝: 平裝
開本: 大16開 頁數(shù): 170 字?jǐn)?shù):  

內(nèi)容簡介

  《21世紀(jì)應(yīng)用型本科教育行業(yè)英語系列教材:管理行業(yè)英語》的開發(fā)是在積極與專業(yè)課教師合作的基礎(chǔ)上,針對(duì)應(yīng)用型本科院校大學(xué)英語開設(shè)的拓展課程的教學(xué)需要進(jìn)行設(shè)計(jì)的。《21世紀(jì)應(yīng)用型本科教育行業(yè)英語系列教材:管理行業(yè)英語》突出行業(yè)職場交際所需要的英語知識(shí)與技能的訓(xùn)練,注重交際語言和技能的實(shí)用性、通用性、時(shí)效性、典型性和可模擬性。選用的材料反映該行業(yè)的發(fā)展史及其在技術(shù)應(yīng)用方面的最新或重大成果。

作者簡介

暫缺《管理行業(yè)英語》作者簡介

圖書目錄

前言
Unit 1 SocioeconomicAgent
Listening
Situation 1 Interviewing for a job as a sales representative
Situation 2 Preparing for a good job interview
Speaking
Situation 3 Asking about a job opening
Situation 4 Attending a job interview
Reading
Passage 1 How Does Fiscal Policy Work?
Passage 2 Internet Businesses: Another Digital Gold Rush
Writing A Resume Unit 2 Foreign Trade Enterprise
Listening
Situation 1 Introducing a job
Situation 2 Describing a job of an international trade specialist
Speaking
Situation 3 Discussing a business plan
Situation 4 Talking about the details of a sole agency agreement
Reading
Passage 1 Sales/Purchase Contract
Passage 2 New I ight into Trends of Chinese Footwear Industry
Writing A Letter of Job Application Unit 3 Manufacturing Enterprise
Listening
Situation 1 Meeting a foreign guest at the airport
Situation 2 Making a welcoming speech
Speaking
Situation 3 Arranging the hotel
Situation 4 Receiving a foreign guest at a dinner party
Reading
Passage 1 Markets and Marketing
Passage 2 Automotive Industry in the People‘s Republic of China
Writing
Sample 1 A Letter of Enquiry
Sample 2 A Letter of Reply Unit 4 Corporate Structure
Listening
Situation 1 Introducing a company
Situation 2 Creating a company profile
Speaking
Situation 3 Making an appointment with client for lunch
Situation 4 Making an appointment with client for business
Reading
Passage 1 Corporate Governance
Passage 2 Chief Executive Officer
Writing
Sample 1 A Letter of Order
Sample 2 Acknowledgement Unit 5 Corporate Culture
Listening
Situation 1 Showing a customer around a toy show
Situation 2 Creating a business video--a virtual company tour
Speaking
Situation 3 Showing the customer around the factory
Situation 4 Asking for more information
Reading
Passage 1 Fortune 500
Passage 2 Women CEOs
Writing
Sample 1 Complaint Letter
Sample 2 Reply to a Complaint Letter Unit 6 International Economic Cooperation
Listening
Situation 1 Introducing new products to a potential client
Situation 2 Getting better prepared for product introduction
Speaking
Situation 3 Talking about joint venture with a foreign partner
Situation 4 Discussing cooperation with a foreign partner
Reading
Passage 1 Foreign Direct Investment
Passage 2 Driving Low Carbon Business
Writing Memo Unit 7 International Market
Listening
Situation 1 Talking about marketing strategies for a new product
Situation 2 Planning a specific procurement process
Speaking
Situation 3 Asking for a 25% discount
Situation 4 Negotiating prices with a supplier
Reading
Passage 1 Commodity Markets
Passage 2 7 Ps of Services Marketing
Writing Workshop Agenda Unit 8 The Situation and Development of the World Economy
Listening
Situation I Holding a dinner party for a client
Situation 2 Making an appreciative speech
Speaking
Situation 3 Picking up a client at the hotel
Situation 4 Seeing off the client at the airport
Reading
Passage 1 The World Economy: Pulling Apart
Passage 2 The World Economic Outlook
Writing An Abstract for a Thesis 參考答案
Glossary

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